Optimisation Programs
Done-by-you Optimisation
Empower your team with the tools, frameworks, and insights to run high-performing optimisation programs in-house.
Table of Contents
What is it?
A self-service CRO execution app to enable you to run and scale your CRO program.
You take full ownership of execution, while CROpro provides the structure, systems, and guidance needed to ensure your optimisation program makes data-driven decisions that matter.
Do you need it?
When it is recommended
- You have a capable team ready to own optimisation internally
Your team has the skills and capacity to execute but needs the right frameworks, structure, and direction to ensure efforts are focused and effective.
- You want full control over your CRO program
Your strategic direction is to manage everything internally, from prioritisation to execution and implementation, while still leveraging proven methodologies, intuitive AI agents, and fast execution.
- You are looking for a cost-effective way to scale optimisation
You want to consolidate costs and invest in building your internal optimisation capabilities that can run continuously and improve over time.
How it works
The key milestones
01 Optimisation Audit (Optional / Guided)
Based on industry-leading conversion research methodologies, CROpro’s AI-driven data analysis, customer research, and conversion strategist agents deliver actionable insights. Opportunities are automatically added to your backlog and quarterly strategy.
02 Frameworks & Strategy Setup
You gain access to proven frameworks for prioritisation, hypothesis creation, and test planning aligned to your business goals and marketing roadmap. While you maintain full control over your plan, trained AI Conversion Strategy agents generate a tailored optimisation roadmap based on your goals, priorities, available traffic, and resources.
03 Independent Execution
Your team runs tests, implements changes, and manages optimisation using our systems, templates, and best practices. With AI agents and tools integrated across the entire execution process, the heavy lifting is handled, allowing you to focus on strategic decisions and final production quality.
04 Continuous Improvement
Every test is an opportunity to either improve revenue or gain valuable insights. CROpro continuously evolves your test strategy based on past results, ensuring your optimisation efforts remain aligned and proactively drive progress toward your goals.
What you will receive
The deliverables included in this service
- Optimisation Frameworks & Templates
Proven structures and AI assistance for audits, prioritisation, testing, and reporting.
- Conversion Strategy Guidance
A clear approach to identifying and executing high-impact opportunities executed by a trained AI CRO Strategist agent.
- Tools & Systems Access
Access to methodologies, reporting, playbooks, and testing platforms, all within a single application.
- Scalable Internal Capability
A self-sufficient optimisation application that continuously improves performance without reliance on external teams.
More ways we can help
Packages
We are
experienced in
the tech tools
you use
All-in-one A/B testing and optimisation platform for user experience insights.
User-friendly A/B testing tool for quick hypothesis validation and analysis.
Advanced personalization and A/B testing suite by Adobe.
Experimentation platform for A/B testing and feature rollout management.
Personalization-focused A/B testing for Sitecore CMS.
Monetate enables personalised, data-driven experiences through testing and targeting at scale.
Server-side A/B testing tool for secure and fast testing at scale.
A/B testing tool focusing on fast experimentation and CRO.
AI-powered personalization and A/B testing for optimized engagement.
FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.
Clarity provides visual insights into user behavior through session recordings and heatmaps.
Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.
SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.
Platform for performing unguided user testing to get design validation
Get inspired with some success stories
Discover all the case studies
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
Enterprise Optimisation
KitchenAid
CX Research, UX/UI Design, Development
Optimisation Audit
Beauty Affairs
Conversion Audit, UX/UI Design, Development
Usability Studies
Michael Hill
CX Research
Design Systems
Urban Road
CX Research, UX/UI Design
Optimisation Audit
iRefer
CX Research, Strategy
Website Development
Australian Sports Camps
CX Research, UX/UI Design, Development, UAT
Website Development
Watson and Watt
UX/UI Design, Development
Get a sneak peek with our expert team
Based on best practices and proven solutions — to get results fast.
