CRO Customer Research
Search & Merch Audit
Guide your users to the right product at the right time by improving search, filters, and product presentation to make discovery faster and more intuitive.
Table of Contents
What is it?
Search and filters that guide users effortlessly.
Finding the right product should feel effortless. When users cannot find what they need, they leave.
The Search & Merch audit reviews your onsite search, filters, sort options, and how products are presented. It delivers clear, actionable insights into search performance, merchandising effectiveness, and product relevance to improve the user’s online shopping experience.
Do you need it?
When it is recommended
- You want to help users find the right products faster
Customers rely on search, filters, and sorting to narrow down options quickly. When these tools do not work intuitively, frustration rises and exits increase. The Search & Merch Audit identifies where discovery is breaking down.
- You want to improve product relevance and discovery
If the wrong products appear at the wrong time, even strong traffic will not convert. Presentation, personalisation, and merchandising logic need to align with user intent. Reviewing these elements ensures relevance drives performance.
- You need help with selecting search or merchandising tool
Search and merchandising platforms evolve rapidly, each offering different capabilities. Choosing the wrong one can limit flexibility and performance long term. Expert evaluation helps identify the right fit for your business goals.
How it works
The key milestones
01 Search Functionality Review
First, we assess core search functionality and evaluate the user interface, user interactions, search term analysis, product rankings, and facet navigation.
02 Merchandising Review
Then, we review personalisation features, sort order logic, and the use of persuasion tactics.
03 Findings Markup
Lastly, we identify and document findings including detailed commentary and solution recommendations.
What you will receive
The deliverables included in this service
- Search & Merch Analysis & Recommendations Report
A detailed report with screenshots, commentary and actionable recommendations.
- Repository of Integrated Insights
A centralised collection of all insights from the study.
- Report Presentation and Q&A Session
A live session to walk through findings, discuss recommendations, and answer your questions.
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