Media Centre
Explore our brand assets, guidelines, and media resources. Whether you’re a journalist, partner, or content creator, here’s everything you need to represent our brand accurately.
Brand summary
We are a pure conversion rate optimisation agency driving profitability for enterprise brands
through done-for-you or with-you optimisation programs, website research, A/B testing and personalisation.
With over 12 years of industry experience, our end-to-end team of Strategists, Data Analysts,
Researchers, Designers, and Developers is dedicated to enhancing user experiences and increasing
your business profits. We do the heavy lifting so you can focus on strategy and celebrations.
Our logo
Logo variations
We’ve created a few different logo formats to suit various use cases. Please refer to the
guidelines below when selecting the right version for your project.
Light versions
Use these versions of our logo when placing them on dark backgrounds.
Pure black
Use this version of our logo when a single-color logo is required.
Icon
Our icon is a simplified version of the logo, designed for compact spaces like app icons, social media avatars, or watermarks. Use this only where the full wordmark won’t fit.
Minimum size
The minimum size of the Conversion Kings logo is defined by the height of the symbol and should never be smaller than 30px
Clear space
The clear space of the Conversion Kings logo is defined by the height & width of the icon, which is applied equally around the edges of the logo.
Using the Conversion Kings brand
We ask that you use our brand assets in accordance with our guidelines.
- Keep the logo clear of other elements
- Maintain appropriate contrast
- Avoid any alterations to colour, shape, or proportions
- Do not stretch, rotate, recolour, or overlay the logo.
Our brand fonts
Typography plays a big role in the Conversion Kings experience. We use a clean, modern font
pairing that strikes a balance between approachability and professionalism.
Manrope – Heading font
Manrope is used for titles, headlines, and key statements. It’s bold, geometric, and modern
— just like us.
This is an example
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Lato – Body font
For everything else, we use Lato. It’s highly readable across screens and devices, and
maintains our tone.
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