Conversion Kings

Media Centre.

Essential readings on Conversion Rate Optimisation and strategic processes that propel any team forward.

With over 15 website redesigns, 8,000+ tests run, 18 industry talks and media appearances, Conversion Kings has helped hundreds of companies increase their conversion rate since the dawn of 2014.

From product identification and strategy, to design, development, test, and implementation, Conversion Kings is a trusted partner for names like Nespresso, Tiger Air, Laureatte Australia, and many more.

client category
How we use our mark.

Our approved logo variations.

Across the Conversion Kings brand, there are varying logos available for use. Where possible, the logo should appear on a white background and only in these following variations.

Core Identity Marks.

Our Fonts

Our Brand Fonts.

The importance of really paying attention to typeface choice, font size, colour, and the many other elements and aspects that must be considered when dealing with typography.

Conversion King’s typography is clean and contemporary, with the stylish and versatile font Raleway as the ‘face of Conversion Kings’. The main typeface are Brandon Grotesque and Lato.

All Heading Fonts:

Brandon Grotesque:

CRO. It's our thing.

All Supporting Fonts:


CRO. It's our thing.

client category

Core Colours.


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The Straight Talking Guide To Conversion Rate Optimisation