Essential readings on Conversion Rate Optimisation and strategic processes that propel any team forward.
With over 15 website redesigns, 8,000+ tests run, 18 industry talks and media appearances, Conversion Kings has helped hundreds of companies increase their conversion rate since the dawn of 2014.
From product identification and strategy, to design, development, test, and implementation, Conversion Kings is a trusted partner for names like Nespresso, Tiger Air, Laureatte Australia, and many more.
The Conversion Kings brand mark should be used in all corporate applications including print, signage and online executions. It features a strong vector with our brand name and a slogan underneath. The logo should always be used to its full resolution to ensure the best quality.
This style guide provides rules and guidelines for its usage and how the ‘Ecommerce, Lead Generation, Mobile’ tagline works with it. It is imperative that these guidelines are applied when using the Conversion Kings logo to ensure consistency and design standards.
Across the Conversion Kings brand, there are varying logos available for use. Where possible, the logo should appear on a white background and only in these following variations.
The importance of really paying attention to typeface choice, font size, colour, and the many other elements and aspects that must be considered when dealing with typography.
Conversion King’s typography is clean and contemporary, with the stylish and versatile font Raleway as the ‘face of Conversion Kings’. The main typeface are Brandon Grotesque and Lato.
CRO. It's our thing.
The Straight Talking Guide To Conversion Rate Optimisation