CRO UX/UI Design
Design Systems
Keep your brand consistent and scalable with a centralised library of reusable components, styles, and patterns for teams to work confidently.
Table of Contents
What is it?
A single source of truth for your design and brand.
Design that is not centralised creates inconsistencies, slows teams, and wastes effort.
The Design System gives you a scalable, centralised library of components, styles, and patterns, so your brand stays consistent, your teams aligned, and your UX sharp across every page, product, and platform. Built to evolve with your business, it is easy to maintain, flexible to grow, and ready for your design and development teams to move faster with confidence.
Do you need it?
When it is recommended
- You want consistent, on-brand designs
Designers creating assets in silos risks inconsistencies and broken brand guidelines. A design system gives your team reusable components, ensuring updates like colors or CTAs automatically propagate everywhere, reducing errors and saving time.
- You need instant access
When designers recreate components, time is wasted and work slows down. A connected design system library in Figma gives instant access to the most-used elements, keeping teams productive and aligned.
- You want less development
Recreating similar components in isolation wastes development time and budget. Using shared, pre-built components from a centralised system reduces coding effort and accelerates delivery without compromising quality
How it works
The key milestones
01 Audit
First, we review your existing design assets, brand guidelines and any components to identify inconsistencies and opportunities, creating a solid foundation for a scalable Design System.
02 Foundation Definition
Then, we define core styles to use as the foundation of the Design System – including colors, typography, spacing, grids, and effects, ensuring these are WCAG 2.2 compliant.
03 Component Library Creation
We build a reusable library in Figma using an atomic design approach, from buttons and inputs to modules, navigation, and page layouts. Each component has responsive variants, hover/active states, and clear naming for consistency and efficiency.
04 Documentation & Usage Guidelines
We provide guidance for designers and developers in Figma, showing correct usage including do’s and don’ts – all in an easy to navigate Design System, ensuring consistent implementation across your products.
05 Handoff & Integration
Lastly, we prepare your Design System for seamless handoff including team training for smooth updates and future expansions.
What you will receive
The deliverables included in this service
- Discovery Session
A collaborative session to understand brand, product, team workflows, wish-list features and key design priorities.
- Design System Built in Figma
A structured library of reusable components and guidelines that keeps your website consistent, scalable, and easy to evolve.
- Team Training on Effective Usage
A walkthrough of files and components to ensure smooth adoption and confident implementation by your team.
More ways we can help
Packages
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experienced in
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Monetate enables personalised, data-driven experiences through testing and targeting at scale.
Server-side A/B testing tool for secure and fast testing at scale.
A/B testing tool focusing on fast experimentation and CRO.
AI-powered personalization and A/B testing for optimized engagement.
FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.
Clarity provides visual insights into user behavior through session recordings and heatmaps.
Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.
SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.
Platform for performing unguided user testing to get design validation
Get inspired with some success stories
All Case Studies
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
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Michael Hill
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