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CRO Customer Research

Session Recordings

Observe your users’ behaviour in live recorded sessions to spot hesitation, confusion, or friction points that may be affecting their journey.

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12+ Years in the industry

530+ Full Scale CRO Programs

What is it?
Do you need it?
How it works
What you will receive

What is it?

User behaviour revealed in real time.

Hidden friction and hesitation are costing conversions. When users struggle silently, it is hard to know why pages are not performing.

The Session Recordings tactic observes how your visitors move, click, hesitate, and rage-click across your site – revealing drop-off patterns and key factors contributing to low conversion rates. It creates a playback of real user sessions that your teams can review, share, and act on to fix friction points.

Do you need it?

When it is recommended

You want real, live insights

Some pages are not converting, and it is unclear why. Bugs, friction, or unexpected behaviours may only appear on certain devices or browsers – and are not always obvious when viewing the page internally. Session recordings reveal these issues in action.

You need shareable evidence of user friction

Teams often debate what is happening on key pages without seeing real behaviour. Static screenshots or analytics cannot always tell the full story. Session recordings provide clear, visual proof of where users struggle.

How it works

The key milestones

01 Sessions Recording

First, we observe user behaviour through recorded sessions.

02 Heatmap Analysis

Then, we analyse clickmaps and scrollmaps on defined pages to understand where users are clicking, how far they scroll, and which page elements receive the most or least attention.

03 Findings Markup

Lastly, we identify and document findings including detailed commentary and solution recommendations.

What you will receive

The deliverables included in this service

Session Recordings / Heatmap Analysis & Recommendations Report

A detailed report with screenshots, commentary and actionable recommendations.

Link to Recorded Sessions

Access to recorded user sessions for direct review of behaviour and interactions.

Repository of Integrated Insights

A centralised collection of all insights from the study.

Report Presentation and Q&A Session

A live session to walk through findings, discuss recommendations, and answer your questions.

Customer Survey

Want to see it in action?

Book a demo to explore our Session Recordings tactic and take the first step toward higher conversions.

Book a Demo

More ways we can help

Packages

Customer Survey

Curious why users act the way they do? The Customer Survey with open-ended feedback and Net Promoter Score (NPS) analysis uncovers the motivations and challenges users experience when interacting with your website, brand, and product.

Usability Studies

Want to hear directly from users in real-time sessions? Usability Studies are live, one-on-one sessions where customers complete real tasks on your website, revealing how they think, what they expect, where they hesitate, and which points of friction disrupt core journeys.

Competitor Review

Ready to see how your competitors are performing? The Competitor Review reverse-engineers their strengths to help you close the gap, lead the pack, and act on opportunities to outperform, not just keep up.

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Server-side A/B testing tool for secure and fast testing at scale.

A/B testing tool focusing on fast experimentation and CRO.

AI-powered personalization and A/B testing for optimized engagement.

FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.

Clarity provides visual insights into user behavior through session recordings and heatmaps.

Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.

SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.

Platform for performing unguided user testing to get design validation

Get inspired with some success stories

All Case Studies

We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.

Piyush K • Marketing Manager • SilverChef