Above all, our business is about people. We don’t want to be a cost line; we want to be a meaningful profit driver for however long you need us.
With a belief that the 1st of January is the moment to take action, our founder (unlike many others) got up early on New Year’s Day clearheaded and ready to take on the challenge of his life: Creating the biggest CRO agency in the world.
Within the first year Matt realised he could not do this on his own and needed subject matter experts, a lesson he learnt after flying to London to meet the leader in CRO there at the time. Recruitment started, and shortly after, our first Enterprise client signed on, benefiting from our newly created end-to-end team of CRO experts.
Yes sorry, we’ve got to mention it — the Covid19 pandemic. Which disrupted our standards, creating a focus on digital which was unprecedented before then.
At CK, we found more and more companies coming to us to optimise their business. Having less than 100k sessions a month, we knew our existing model would not support them. So we created CRObar, a new product dedicated to supporting smaller businesses, ensuring their continued growth in a digital world.
As a sister brand to CK — CRObar is a successful business in itself and to date we’ve helped 80+ clients improve their conversion goals.
Looking back at how we got here — and why we’re still so passionate about what we do — Matt puts it down to a personal drive to keep learning. Whether it’s new skills, hobbies, or any form of self-improvement, that mindset has always been there. It’s the same approach we take to CRO: always testing, tweaking, and pushing for better results.
What’s next? We’ve got big things coming! But one thing’s for sure — we’re not slowing down on delivering better conversions and bigger wins for our clients.
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If you are talented and passionate about conversion optimisation, apply today and join us as we grow.
Join the Team and have fun!Based on best practices and proven solutions — to get results fast.
