CRO Data & Analytics

Put simply, we track for conversion as well as accuracy. Every data point we capture has a clear purpose, detailed in our implementation documentation. As optimisation experts, we live and breathe data-driven insights. We are often commended on our clean GA4 setups, thorough documentation, and strategic rationale. We have implemented tracking for some of the world’s leading CRO-focused brands, and our data directly powers conversion strategies that deliver real results.

Extensive. We have been working with GA4 since its early days, helping businesses transition from Universal Analytics and building robust tracking foundations from scratch. Our team has implemented GA4 across hundreds of websites, from simple lead generation sites to complex multi-currency eCommerce platforms. We understand GA4’s quirks, limitations, and untapped potential: knowledge that comes from real-world implementation experience, not just certification courses.

Absolutely! Our in-house data team handles complete GA4 and GTM implementation from strategy to execution. We work closely with your development team throughout the entire process, ensuring tracking is accurate, comprehensive, and built for long-term scalability. Whether it is a fresh setup, migration cleanup, or advanced eCommerce tracking, we implement with clean, maintainable configurations that capture the data you actually need for conversion optimisation.

Yes! We would love to show you our latest data case study. You can also explore all our case studies here. If you would like to know more about data, chat with our Head of Data, Santi.