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CRO Customer Research

Competitor Review

Turn your competitors’ strengths into market advantage by analysing their strategies and uncovering opportunities to stand out and outperform.

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12+ Years in the industry

530+ Full Scale CRO Programs

What is it?
Do you need it?
How it works
What you will receive

What is it?

Market insights that expose opportunity gaps.

Learn from competitors, then do it better. Without a clear view of how users are guided on their websites, opportunities to differentiate and outperform remain hidden.

The Competitor Review reverse-engineers your competitors’ strengths – from UX design to persuasion tactics – so you can close the gap and lead the pack. It identifies strategies to outshine, not just keep up.

Do you need it?

When it is recommended

You need to find a gap in the market

Without understanding how competitors guide users and design experiences, differentiation is difficult. Hidden patterns and benchmarks often go unnoticed. A structured Competitor Review shows where you can stand apart.

You want to see what competitor customers are seeing

Your users are comparing experiences – even if you are not. If competitors are setting higher expectations, that gap can affect perception and conversion. Reviewing their strategies helps ensure your experience stays competitive.

How it works

The key milestones

01 Competitor Identification

First, we define key competitors based on industry relevance, audience overlap, and market positioning.

02 Competitor Website Analysis

Then, we evaluate competitor websites using the MECLABS heuristic framework, and turn those insights into clear strategies to outsmart, outshine, and outsell them.

03 Findings Markup

Lastly, we identify and document findings including detailed commentary and solution recommendations.

What you will receive

The deliverables included in this service

Competitor Analysis & Recommendations Report

A detailed report with screenshots, commentary and actionable recommendations.

Repository of Integrated Insights

A centralised collection of all insights from the study.

Report Presentation and Q&A Session

A live session to walk through findings, discuss recommendations, and answer your questions.

Information Architecture

Want to see it in action?

Book a demo to explore our Competitor Review tactic and take the first step toward higher conversions.

Book a Demo

More ways we can help

Packages

Usability Studies

Want to hear directly from users in real-time sessions? Usability Studies are live, one-on-one sessions where customers complete real tasks on your website, revealing how they think, what they expect, where they hesitate, and which points of friction disrupt core journeys.

Information Architecture

Looking to guide your users effortlessly to the right content? The Information Architecture reviews the structure of your global, main, and footer navigation so users can find what they need intuitively and efficiently.

Conversion Review

Seeking test-ready ideas to improve conversion? The Conversion Review applies the MECLABS conversion heuristic to uncover what motivates users, where friction or anxiety occurs, and which factors drive value for them.

We are
experienced in
the tech tools
you use

All-in-one A/B testing and optimisation platform for user experience insights.

User-friendly A/B testing tool for quick hypothesis validation and analysis.

Advanced personalization and A/B testing suite by Adobe.

Experimentation platform for A/B testing and feature rollout management.

Personalization-focused A/B testing for Sitecore CMS.

Monetate enables personalised, data-driven experiences through testing and targeting at scale.

Server-side A/B testing tool for secure and fast testing at scale.

A/B testing tool focusing on fast experimentation and CRO.

AI-powered personalization and A/B testing for optimized engagement.

FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.

Clarity provides visual insights into user behavior through session recordings and heatmaps.

Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.

SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.

Platform for performing unguided user testing to get design validation

Get inspired with some success stories

All Case Studies

We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.

Piyush K • Marketing Manager • SilverChef