CRO UX/UI Design
Website Redesign
Transform your website into a results-driven, conversion-focused platform built around real user behaviour and insights.
Table of Contents
What is it?
A redesigned website focused on users and performance.
When websites are outdated, confusing, or built on assumptions, visitors hesitate and hesitation kills conversions.
The Website Redesign rebuilds your site around real user behaviour and data-driven insights. Deep quantitative and qualitative research removes friction, clarifies journeys, and structures every page to guide action. Each decision is intentional and every element is designed to perform. The result? A website that looks great, feels effortless, and turns more visitors into customers.
Do you need it?
When it is recommended
- You want website redesign optimised for conversion
Beautiful design alone will not drive results. Every layout, hierarchy choice, CTA placement, and micro-interaction is intentionally crafted using persuasion principles, MECLABs conversion framework, and Baymard’s UX/UI guidelines to turn visitors into customers.
- You need shareable evidence of user friction
Design decisions are often hidden, leaving teams guessing. Every file includes documented rationale explaining why choices were made to give your team confidence in the proposed solution.
- You want aesthetically pleasing design aligned with your brand
High-performing design should not compromise brand identity. Designs remain visually compelling and on-brand, feeling premium while maintaining clarity, usability, and trust.
How it works
The key milestones
01 Data & Research
First, we begin with the data – it forms the foundation for understanding current performance and defining success. We combine quantitative analysis with qualitative research to uncover customer motivations, expectations, and friction points. The specific research methods we use depend on your brand, budget, and any existing insights you’ve already gathered.
02 Low Fidelity Designs
Then, we translate insights into low-fidelity wireframes that map layout, structure, and user flows. Designed in greyscale, these focus on content placement, hierarchy, and overall user journey, without distraction from colours or visuals. This stage allows feedback to be gathered early, validating direction before progressing further.
03 High Fidelity Designs
With the foundational elements in place, we move on to the exciting part – bringing your new website to life through high-fidelity designs, incorporating colour, typography, imagery, and interactive elements. We typically begin with a key page to align on creative direction, and once approved, we share multiple pages ready for review each week.
04 Validation (Recommended)
If required, we can conduct user testing to see whether new design effectively addresses customer needs and solves key problems. This step helps ensure that improvements are validated before full implementation.
05 Developer Ready Annotations
Detailed developer notes are included in our Figma design files. Whether handed over to your development team or progressed internally, the transition is seamless and free from miscommunication.
06 Design System
As well as handing over a beautiful, brand new website which is optimised for conversion, you will receive a Design System – a centralised source of truth for your designers, developers, and other stakeholders, which promotes consistency, efficiency, and scalability for future updates.
What you will receive
The deliverables included in this service
- Discovery Session
A collaborative session to align on goals, target audience, value proposition, and conversion objectives before design begins.
- Low & High Fidelity Designs in Figma
Low-fidelity to define structure and hierarchy, followed by polished, annotated high-fidelity designs ready for validation or development.
- Development Ready Files & Handover
Clean, structured files prepared for your developers, including a live walkthrough session to ensure smooth implementation.
- Design System
A structured library of reusable components and guidelines that keeps your website consistent, scalable, and easy to evolve.
More ways we can help
Packages
We are
experienced in
the tech tools
you use
All-in-one A/B testing and optimisation platform for user experience insights.
User-friendly A/B testing tool for quick hypothesis validation and analysis.
Advanced personalization and A/B testing suite by Adobe.
Experimentation platform for A/B testing and feature rollout management.
Personalization-focused A/B testing for Sitecore CMS.
Monetate enables personalised, data-driven experiences through testing and targeting at scale.
Server-side A/B testing tool for secure and fast testing at scale.
A/B testing tool focusing on fast experimentation and CRO.
AI-powered personalization and A/B testing for optimized engagement.
FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.
Clarity provides visual insights into user behavior through session recordings and heatmaps.
Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.
SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.
Platform for performing unguided user testing to get design validation
Get inspired with some success stories
Discover all the case studies
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
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Based on best practices and proven solutions — to get results fast.
