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CRO Customer Research

Conversion Review

Identify key conversion opportunities using proven heuristics to pinpoint friction, motivate users, and boost performance.

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12+ Years in the industry

530+ Full Scale CRO Programs

What is it?
Do you need it?
How it works
What you will receive

What is it?

Conversion fundamentals that make users act - or do not.

Users do not convert by accident. Understanding motivation, friction, anxiety, and value explains their behavior and decision-making.

The Conversion Review applies the MECLABS conversion heuristic to uncover the most powerful ways to increase conversions. It identifies what motivates users, where friction or anxiety appears, and which factors drive value for them. The outcome is a clear set of actionable insights your team can test to validate barriers and improve performance.

Do you need it?

When it is recommended

You are not sure what is blocking conversions

Traffic is steady, but performance is not improving. Without a structured diagnostic framework, it is difficult to pinpoint what the issue is. The Conversion Review systematically uncovers what is holding users back.

You want to turn insights into test-ready ideas

Insights alone do not change conversions. This review translates findings into clear, prioritised “How might we” opportunities and test-ready hypotheses that feed directly into your testing backlog.

How it works

The key milestones

01 Personas Definition

First, we define or validate key personas based on a deep understanding of your customers’ traits, motivations, and behaviours.

02 Uncovering Conversion Blockers

Then, we analyse your core user journeys to identify conversion blockers, using the MECLABs conversion heuristic and years of experience.

03 Opportunity Statements

Lastly, we document findings including detailed commentary and translate them into structured “How might we” opportunity statements.

What you will receive

The deliverables included in this service

Conversion Review & Recommendations Report

A detailed report with screenshots, commentary and actionable recommendations.

Repository of Integrated Insights

A centralised collection of all insights from the study.

Report Presentation and Q&A Session

A live session to walk through findings, discuss recommendations, and answer your questions.

CRO Customer Research

Want to see it in action?

Book a demo to explore our Conversion Review tactic and take the first step toward higher conversions.

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More ways we can help

Packages

Conversion Strategy

Want a clear roadmap for growth? The Conversion Strategy turns audit insights into a prioritized plan, highlighting the most impactful opportunities, showing how to test them effectively, and aligning every experiment with your business goals.

CRO Training

Need a team that can drive real results? The CRO Training Program gives hands-on skills, frameworks, and confidence so your team can design, execute, and analyse tests that move the needle on conversion.

CRO Tooling

Struggling to choose optimisation tools that actually make a difference? Our CRO Tool Selection service cuts through the noise to match your business with platforms that accelerate growth.

We are
experienced in
the tech tools
you use

All-in-one A/B testing and optimisation platform for user experience insights.

User-friendly A/B testing tool for quick hypothesis validation and analysis.

Advanced personalization and A/B testing suite by Adobe.

Experimentation platform for A/B testing and feature rollout management.

Personalization-focused A/B testing for Sitecore CMS.

Monetate enables personalised, data-driven experiences through testing and targeting at scale.

Server-side A/B testing tool for secure and fast testing at scale.

A/B testing tool focusing on fast experimentation and CRO.

AI-powered personalization and A/B testing for optimized engagement.

FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.

Clarity provides visual insights into user behavior through session recordings and heatmaps.

Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.

SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.

Platform for performing unguided user testing to get design validation

Get inspired with some success stories

Discover all the case studies

We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.

Piyush K • Marketing Manager • SilverChef