CRO Customer Research
From data to behavioral insight. Our Customer Research team uncovers the “why” behind user actions, uncovering their motivation and identifying the friction that is blocking conversions.
12+
Years in the industry
530+
Research projects
Customer Research Services
The results talk for us.
Introduction of a 'Best Seller' badge for top-selling capsules with an accent colour to grab user’s attention led to impressive growth
+23.39%
Overall Capsule Transactions
+28.87%
Overall eCommerce Performance
Streamline the experience to allow users quickly find what they are looking for
+72.47%
Request An Appointment
+144.98%
Unique Filter Interaction
Redesign the PDP to optimise user experience and improve in-page navigation.
+24.71%
Stand Mixers Add to Cart
+28.39%
Overall Add to Cart
Get inspired with some success stories
Discover all the case studies
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
KitchenAid
CX Research, UX/UI Design, Development
Beauty Affairs
Conversion Audit, UX/UI Design, Development
Michael Hill
CX Research
Urban Road
CX Research, UX/UI Design
iRefer
CX Research, Strategy
Australian Sports Camps
CX Research, UX/UI Design, Development, UAT
Watson and Watt
UX/UI Design, Development
You ask. We answer
Our Customer Research Team specialises in customer research for digital websites and apps. We cover all research tactics including Usability Studies, Search & Merch Audit, UX/UI Review, Customer Survey, Session Recordings, Information Architecture, Competitor Review and Conversion Review.
With thousands of hours of research across countless projects, our team has encountered it all. That depth of experience makes us a trusted partner for businesses looking to elevate their digital presence.
Research tactics are designed to provide qualitative insight into a range of assumptions, and some methods are better suited than others for uncovering specific findings.
Having completed over 350 research projects, our team are true experts in this field and can recommend the tactics that will give you the insights you need. Get in touch to get started today.
That is a great question! The timeline largely depends on the scope of the project and how many tactics are included. At Conversion Kings, we move quickly. During the research phase, our team delivers tactics to you on a weekly basis, ensuring you consistently receive actionable insights and practical solutions to better engage users and improve conversion.
The first step in any research project is a Discovery meeting, where we get to know each other and learn more about your brand, goals, and challenges.
Getting started today means you will gain valuable insights sooner.
Yes! We would love to show you our latest customer research case study. You can also explore all our case studies here. If you would like to know more about customer research, chat with our Head of Digital Experience, Xanthe.
Get a sneak peek with our expert team
Based on best practices and proven solutions — to get results fast.
