CRO Strategy
Conversion Strategy
Get a high-level plan to reach your conversion goals by turning insights into a clear, prioritised roadmap that guides what to test and when.
Table of Contents
What is it?
A structured roadmap that turns insights into prioritised tests.
Insights alone do not change conversions. Without a structured plan, observations remain just ideas.
The Conversion Strategy transforms audit findings into a high-level roadmap for growth. It maps the path from where you are to where you want to be, even in an environment of uncertainty, with limitations of time, money, and resources. It highlights key areas for improvement, prioritises the most impactful opportunities, outlines how to test them effectively, and ensures every experiment aligns with your business goals.
Do you need it?
When it is recommended
- You have insights, but need to convert them into action
An insight alone does not create impact – it is just an observation. We help transform those findings into action by categorising them into fixes your team can implement straight away, or into testable opportunities with well-formulated hypotheses.
- You want to understand where to put your efforts
Whether you have conducted your own research or we have done it for you, hundreds of insights can feel overwhelming. Our CRO Strategists organise them into clear categories and highlight the areas with the greatest potential to boost conversions.
- You want to focus on what really moves the needle
Not all test ideas are equally valuable. Our approach ensures that your teams do not waste time on low-impact experiments while missing the opportunities that truly drive results.
- You want to make data-driven decisions fast
Test results without statistical significance can be misleading. Our testing plan incorporates feasibility and significance calculations so you run experiments that produce actionable and reliable outcomes quickly.
- You want your entire team aligned
Without a clear strategy, team members can pull in different directions. Our prioritisation sessions give everyone a voice, align on scoring, and ensure the team is united behind the final roadmap.
How it works
The key milestones
01 Insights Backlog
First, we start by transforming your audit findings into a structured Insights Backlog, neatly categorized into quick wins you can tackle immediately and testable opportunities for future growth.
02 Conversion Strategy
Next, we identify recurring issues and key test themes to create a high-level Conversion Strategy tailored to your current state, business goals, and available resources.
03 Testing Plan
Then, we turn ‘How might we’ opportunity statements into actionable test ideas and build a strategic experimentation roadmap designed to drive measurable revenue growth.
04 Prioritisation Session
Lastly, we host a prioritisation session with your key stakeholders to rank upcoming tests based on business value, urgency, and ease of implementation.
What you will receive
The deliverables included in this service
- Organised Insights Backlog
A central repository of all audit findings and insights.
- Conversion Strategy
A high-level plan for achieving your desired conversion goals.
- High Velocity Testing Roadmap
A structured testing plan with hypotheses.
- Prioritisation Session
A collaborative session to rank test ideas.
More ways we can help
Packages
We are
experienced in
the tech tools
you use
All-in-one A/B testing and optimisation platform for user experience insights.
User-friendly A/B testing tool for quick hypothesis validation and analysis.
Advanced personalization and A/B testing suite by Adobe.
Experimentation platform for A/B testing and feature rollout management.
Personalization-focused A/B testing for Sitecore CMS.
Monetate enables personalised, data-driven experiences through testing and targeting at scale.
Server-side A/B testing tool for secure and fast testing at scale.
A/B testing tool focusing on fast experimentation and CRO.
AI-powered personalization and A/B testing for optimized engagement.
FullStory captures and analyses user sessions to uncover friction points and optimise digital experiences.
Clarity provides visual insights into user behavior through session recordings and heatmaps.
Hotjar reveals how users interact with your site through heatmaps, recordings, and feedback tools.
SurveyMonkey helps collect and analyse customer feedback to inform smarter decisions.
Platform for performing unguided user testing to get design validation
Get inspired with some success stories
Discover all the case studies
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
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