CRO Data & Analytics
User Journey Analysis
Uncover critical user drop-off points in your key funnels, revealing friction and highlighting the improvements that will increase conversions.
Table of Contents
What is it?
A map of visitor paths and main fall-offs.
Visitors do not always follow a straight path from landing to purchase. Some hesitate, some get lost, and some leave without completing key actions.
The User Journey Analysis tactic maps how your most valuable segments move through your site – from entry to purchase – and highlights where they disengage from their journeys. By uncovering these drop-off points, you can remove friction and guide more users to conversion.
Do you need it?
When it is recommended
- You want the story behind funnel drop-offs.
Top-line metrics do not show how different segments progress from entry to purchase. Journey identification reveals the exact stages where users fall off so you can focus on the areas that matter most.
- You need data-backed evidence to prioritise improvements.
Teams have opinions, but no shared evidence to confidently prioritise what to fix or change. This tactic provides shared, data-backed insight, helping teams confidently prioritise optimisation efforts.
- You want certainty before testing or redesigning.
Launching experiments or redesigns without understanding the real bottlenecks risks wasted time and budget. Mapping user journeys ensures you focus on fixing what truly impacts conversions.
How it works
The key milestones
01 Funnel Scoping & Journey Mapping
First, we define and map your priority funnels, analysing fallout and progression rates across key segments to uncover opportunity areas.
02 Key Drop-Off Points Analysis
Next, we deep-dive into the most critical exit points. We analyse where users go, how behaviour differs by segment, and identify the likely friction points preventing progression.
03 Insight Enrichment
Lastly, we translate behavioural data into actionable optimisation hypotheses. These insights strengthen and guide your qualitative research, giving clarity on where to investigate and what to improve.
What you will receive
The deliverables included in this service
- User Journey Identification & Recommendations Report
A detailed report outlining key funnels, drop-offs, and priority optimisation actions.
- Report Presentation and Q&A Session
A live session to walk through findings, discuss recommendations, and answer your questions.
More ways we can help
Packages
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Get inspired with some success stories
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We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K. • Marketing Manager • SilverChef
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