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CRO Data & Analytics

Google Analytics Audit

Uncover gaps and hidden risks in your analytics setup to ensure your data is accurate, reliable, and ready to drive optimisation decisions.

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12+ Years in the industry

530+ Full Scale CRO Programs

What is it?
Do you need it?
How it works
What you will receive

What is it?

A health check of your Google Analytics.

A successful CRO program is only as strong as the data that fuels it.

The Google Analytics Audit reviews your setup to ensure key metrics, goals, and tracking are accurate and aligned with your business objectives. It covers everything from how analytics is currently implemented on your site to filters in use, eCommerce or lead generation configuration, and the main events being recorded. By uncovering gaps and validating your tracking, it gives you confidence in understanding what users are doing – and what they are not – so you can make smart, data-backed decisions.

Do you need it?

When it is recommended

You want to launch a CRO program, but are not confident in your data.

Without reliable analytics, optimisation decisions are based on guesswork rather than insight. The audit ensures your data is accurate and trustworthy before you start testing.

You noticed discrepancies between analytics reports and platform tracking.

Conflicting data can make it hard to know what is actually happening on your site. Our audit identifies mismatches and misconfigurations so you can trust your reports and confidently measure performance.

You want to track only what matters for your business.

Tracking everything can create noise and confusion. The audit ensures you are capturing the right metrics and key events, giving you clear, actionable insights that truly drive business decisions.

How it works

The key milestones

01 GA4 Tracking Goals & Events Review

First, we review GA4 tracking goals and events for accuracy and completeness of main conversion journeys. This step ensures every key user action is being captured, so you have a full picture of how visitors move through your site.

02 GTM Tag Audit (Optional)

Next, we audit GTM tags to identify misconfigurations or gaps in the setup. Correctly configured tags prevent lost or duplicated data, making sure every interaction is recorded as intended.

03 Analytics and Platform Alignment

Lastly, we identify causes of over 5% mismatch between analytics data and platform tracking alignment. By resolving these mismatches, you can confidently compare analytics with platform performance and uncover true trends.

What you will receive

The deliverables included in this service

Google Analytics Audit & Recommendations Report

A detailed report with screenshots, commentary and actionable recommendations.

Repository of Integrated Insights

A centralised collection of all insights from the study.

Report Presentation and Q&A Session

A live session to walk through findings, discuss recommendations, and answer your questions.

Done-by-you Optimisation

Want to see it in action?

Book a demo to explore our Google Analytics Audit tactic and take the first step toward higher conversions.

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More ways we can help

Packages

GA4 Tracking Issues Resolution

Need accurate data you can rely on again? The GA4 Tracking Issues Resolution tactic fixes broken, missing, or misfired tracking across your site, resolving event gaps, tag issues, and conversion errors to restore reliable data you can trust for optimisation.

GA4 & GTM Implementation

Want a reliable analytics foundation that will not break as your site evolves? The GA4 & GTM Implementation tactic sets up a structured, scalable framework that aligns GA4, GTM, data layers, and custom events with your business goals, capturing every key interaction.

GA4 eCommerce Dashboards

Looking for a clear, real-time view of your website performance? The GA4 eCommerce Dashboard brings your most important metrics, funnels, and high-value segments into a single, visual dashboard.

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Get inspired with some success stories

Discover all the case studies

We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.

Piyush K. • Marketing Manager • SilverChef