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CRO UX/UI Design

Prototype Testing

Validate that your designs solve customer pain points before launch by observing how real users interact with your prototypes.

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12+ Years in the industry

530+ Full Scale CRO Programs

What is it?
Do you need it?
How it works
What you will receive

What is it?

Designs tested in the hands of real users.

The smartest way to launch is to test before you invest. Unvalidated designs hide friction, confusion, and unmet expectations.

Prototype Testing validates a new website or redesign before development begins. Using guided and unguided tasks, participants go through real journeys while their behaviour, decisions, and friction points are observed. This reveals what works, what confuses, and what needs refinement, before a single line of code goes live.

Do you need it?

When it is recommended

You want to save money and effort

Testing a design solution before development reduces costly redesigns. Validation ensures the solution works or highlights improvements before committing resources.

You need quick, validated results

As the test is unmoderated, participants can complete tasks simultaneously, generating responses in as little as one day that are then ready for analysis.

How it works

The key milestones

01 Prototype & Test Creation

First, we develop prototypes of the pages you want users to analyse. Then we create structured test scenarios, including a series of tasks and question types.

02 Participant Recruitment

We define participant criteria then source target users based on agreed personas or segments.

03 Prototype Testing Execution

Qualified participants complete the tasks and scenarios. From this, we capture behavioural data, task performance, and closed and open-ended feedback across key journeys.

04 Insights Analysis

Next, we analyse usability issues, confusion points, success rates, drop-offs, and interaction data to identify themes and meaningful patterns.

05 Recommendations & Refinement

We translate findings into prioritised, actionable design improvements, collaborating with your team to refine the prototype before development.

06 Final Validation (Optional)

Lastly, if required, we re-test the refined prototype to validate improvements and confirm launch readiness.

What you will receive

The deliverables included in this service

Discovery Session

A collaborative session to align on business goals and key journeys to test.

Prototype

A clickable prototype of your proposed design, created to simulate the user journey.

Repository of Integrated Insights

A centralised collection of all insights from the study.

Prototype Testing Analysis & Recommendations Report

A detailed report with screenshots, commentary and actionable recommendations

Session Recordings

Want to see it in action?

Book a demo to explore our Prototype Testing tactic and take the first step toward higher conversions.

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More ways we can help

Packages

Usability Studies

Want to hear directly from users in real-time sessions? Usability Studies are live, one-on-one sessions where customers complete real tasks on your website, revealing how they think, what they expect, where they hesitate, and which points of friction disrupt core journeys.

Test Development

Curious to see if your solutions really work in the real world? Our Test Development validates your proposed designs, features, functionality, and personalisation in live experiments.

Website Development

Need a website that delivers on its design promise? The Website Development service turns validated, high-converting designs into fully functional, performance-driven experiences.

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Platform for performing unguided user testing to get design validation

Get inspired with some success stories

All Case Studies

We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.

Piyush K • Marketing Manager • SilverChef