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Optimisation experts.

Matthew Pezzimenti

CEO & Founder
Based in
Based in:
Brisbane, Australia
Experience
Experience:
12+ years in CRO

26 years in digital
Speciality
Speciality:
Experimentation & Behavioural
Operating principle
Operating principle:
Find a way

Empowering Progress. Optimising Growth.

Creating experiences that convert, together.
About Matt

Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting high-converting online experiences, Matt helps businesses increase sales without increasing marketing spend. Specialising in both ecommerce and lead generation brands, he delivers top-notch data-driven optimisation strategies that turn more existing traffic into paying customers. As the founder, his mission is to educate and empower individuals from all walks of life about the power of optimisation while establishing a dependable and scalable optimisation process.

 

Beyond his role in elevating Conversion Kings into a renowned global agency, Matt is affectionately known as the “Conversion King” among peers and clients alike. He takes optimisation to the next level by obsessing over improving every area of life, including health, wealth, and all the jobs his wife throws at him.

Degree

International Business majoring in Marketing

Years of experience

27 years in Digital Marketing and Strategy
12 years in Conversion Rate Optimisation

Brands I’ve worked with
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Client=Kitchen Aid, Size=Large-min
Favourite Project
KitchenAid

Website Optimisation

We optimised key funnel pages that aligned visually and functionally with their audience’s colour-shopping mindset, then pushed further to create even higher-converting iterations.

View case study

I am committed to create remarkable online experiences that convert into revenue, while educating and empowering others to do the same.

Discover CRO solutions Discover CRO solutions
530+ CRO Projects at CK
12 Years of CRO experience

We’ve helped
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530+ companies

Incredibly valuable insights and suggestions

I highly recommend all Australian businesses who use online channels to use Conversion Kings for UX reviews. Matt assessed one of our key revenue generating pages. He quickly understood our business model, target audience and the purpose of the page to provide incredibly valuable insights and suggestions. Very exciting to start testing and increase the value we can provide to our customers. Thank you Matt!

Stephan Dahinden, CEO Kitchen Aid

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Outstanding quality and dedication

Working with Conversion Kings has been nothing short of exceptional. The CK team’s attention to detail, commitment to quality, and their ability to find solutions in the most intricate of situations has truly impressed me. I’ve often heard the phrase “finding a needle in a haystack,” and I must say, CK excels at it. The quality of work delivered throughout the project was consistently outstanding. It’s evident that CK’s expertise and dedication played a pivotal role in the success of the iRefer project. Communication has been seamless and efficient. The team’s proactive approach to addressing concerns and keeping all stakeholders informed has been instrumental in ensuring a smooth process. I’d also like to express my appreciation for CK’s commitment to going above and beyond to ensure the project’s success. The level of dedication and expertise displayed is truly remarkable.

Aleksandar Romanov, Founder & Co-CEO iRefer

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Rapid results and practical solutions

Conversion Kings Customer Research team has been a fantastic partner in conducting usability studies for several new initiatives and existing Michael Hill website features. They have been very competent in understanding research objectives, writing test plans and conducting user interviews. They have delivered reports quickly (within a week) and to a very high standards, clearly outlining areas of concerns, providing practical recommendations, and prioritising the severity of issues. High quality and structure of the report meant that we were able to use it straight away to create user stories and populate our development backlog. Thank you so much, we really appreciate the great work you are doing!

Maria Mikhalyak, UX Manager Michael Hill

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client-sove
client-serato
client-unisuper
client-silverchef
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client-serato

Proven frameworks.
Practical application.

Sostac
SOSTAC
Planning model

SOSTAC is a practical framework for building and executing strategy, guiding you through Situation, Objectives, Strategy, Tactics, Action, and Control.

meclabs
Meclabs Institute Conversion thinking

We follow MECLABS’ evidence-based heuristic to optimise for real conversion impact.

baymard
Baymard Institute Research

Our solutions are grounded in Baymard’s research, ensuring every decision is user-tested and data-backed.

cxl
Conversion optimisation certified

Our team brings deep CRO expertise and repeatable processes you can use anywhere.

Careers

We are always looking for the best talent

If you are talented and passionate about conversion optimisation, apply today and join us as we grow.

Join the Team Join the Team

Careers

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