We use Usertesting.com or Loop11.com to test your website prototypes with real people from your demographic, to see how easily they can perform certain tasks. This ensures that wireframes are highly usable – before they ever get to a designer.
This tool lets us ask real people how they would group and label your content. It’s the starting point to creating navigation that’s user-friendly and makes logical sense.
This is a usability tool we use to test your information architecture. It helps ensure your navigation works, and your content is easily findable – by running real life tests on your navigation before it goes into design.
We use online surveys to ask your customer base about your existing website. We find out what customers like and don’t like about your offering and your website, in their own words.
Eyequant – Heatmapping
This heat mapping tool enables us to track where people’s eyes fall on your website mock-ups, to ensure they’re designed in a way which maximises conversions.