At Conversion Kings, we understand that every business is different. We’ve worked on a range of different businesses, from your small beginner retailers to the largest of enterprise clients.
Our specialties include:
On an ecommerce site, good UX design increases the chances of a visitor purchasing an item. Imagine walking into a store and trying to look for something you’ve been wanting for a long time. No sales assistant is in sight, and you’re getting frustrated because you can’t locate the desired item. If your ecommerce site isn’t designed for UX, your online visitors will experience something similar.
In general, an online retailer is at a distinct disadvantage compared to a “bricks and mortar” retailer, as people can’t physically touch what they’re viewing. This is where UX design comes into play. With carefully considered UX design, users can get over that bridge and feel confident in their purchases. This is why landing pages for ecommerce sites are important, as they act as a vital first impression. It’s important to distinguish yourself from other ecommerce sites to engage your audience!
Other UX design features which should be considered for ecommerce sites include: product selection tools, social proofing, quick customer service tabs, an efficient checkout process, quick registration process and fast-loading images (for visual engagement).
Lead generation can be defined in many ways: a form submission, phone call, content download, social media share, or an email list subscription. It’s the UX designer’s responsibility to enhance the overall user experience, and increase the number of leads and conversions. A quality UX design will not only generate new leads, but encourage site visitors to return and browse / buy again.
You must ensure that the Call-to-Action (CTA) is clear, concise and obvious enough for users to see. You also have to think about mobile users, as lead generation rates can vary for different layout designs. A good UX designer will ask the following questions: Is the phone number easily accessible? Is the phone number linked, so people can click on it to call? Do users have to click multiple times to get to the contact form? Is the contact form too long to fill out? The answers to these questions form the basis of successful UX design for lead generation.
Designing for responsive states can be tricky, as different sites have different breakpoints. It’s important to understand that a user journey differs on a mobile site – hence the need for extensive UX customisation. Given the vast range of mobile devices, the challenge (from a UX design perspective) lies in accommodating all the popular mobile variants and sizes.
In general, content for a mobile site needs to be clear, focused and concise. If your site for desktop contains a lot of information, then the mobile version needs to keep your content somewhat minimalistic – to ensure it’s not overwhelming users. Make your mobile site intuitive for users to get to the next step, by including arrows, hovering messages and pop-ups. You want users to spend less time figuring out how to get to the next step.
Keep menu navigations simple. Mobile sites have obvious space restrictions, so a menu design needs to be minimalistic, yet still informative. If a user has to click something more than two times, they’re more likely to leave the page – and that’s not what you want.
Designing for touch needs to take into account different finger shapes and sizes, as well as different finger pressures. When designing for mobile, you must consider enlarging the button elements, clickable links and forms so that gestures don’t overlap. However, UX designers need to ensure that any enlarged elements and font sizes don’t overwhelm the limited space on a mobile screen. In other words, the balance between readability and space is essential.
Keep the length of a page minimal. Nothing is more frustrating than having to scroll down a page for a long time to click to the next step. An emphasis should be placed on forms, as they’re notorious for being lengthy and tedious to fill out. By designing forms to be succinct and minimalistic, users are less likely to become frustrated. Also, consider label placements and progress bars for longer forms, to indicate how much information is left to fill out.