Choosing the right technology for A/B testing and website experimentation can be difficult. With many options on the market, each with their own benefits, price points, and features how do you make sure the one you choose is suitable for your needs?
Not only that, but there are many peripheral CRO technologies that provide tremendous amounts of value to ensure you are testing in the right area and surfacing great insights from your tests.
At Conversion Kings, we are lucky to support many of the platforms available. With experience and many thousands of hours using each CRO technology, Conversion Kings is able to help our customers choose relevant software to fit their needs.
Optimizely is a powerful experimentation tool able to provide a solution that supports A/B Testing, Personalisation, and Server Side testing with their own stats engine powering the number crunching as visitors fall into experiments.
FullStory allows you to go beyond the usual session replay other technologies offer. FullStory lets you build on-the-fly funnels, have access to real-time data, search heatmaps, and even review a visitors network and error log to assist in debugging potential conversion blocking issues.
VWO is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages. Additionally, VWO has inbuilt services such as form tracking, surveys, heatmaps, and an Analytics service that allows for a single platform that meets many needs.
Adobe Target is an A/B Testing and marketing tool created by Adobe to allow marketers to effectively deliver campaigns to customers. Adobe lets you target your experiences based on specific customer groups you may have defined previously in their marketing cloud.
At Conversion Kings we want to make it easy for customers to find the right fitting Technology.
Monetate is a powerful personalisation tool allowing you to deliver unique experiences to customers at scale.
SiteSpect allows you to alter a user's experience on the client-side or optimise server-side functionality while remaining centrally managed. This enables extremely optimal performance while carrying out complex A/B Testing and experimentation.
A/B Tasty is an experimentation software provider that allows for A/B testing, Server Side Testing, Personalisation and Analytics.
Evolv utilises a high-level AI and your team's creativity to test many ideas at once allowing for rapid optimisation unique to your customer base.
Google Optimize is an A/B testing platform created by Google. The platform allows for easy testing and integration with your Google Analytics.
For Google's 360 customers, Google Optimize 360 provides additional features allowing for more robust testing and reporting.
Each company will choose a different tech for different reasons. Without understanding your needs and requirements it is hard to recommend which one to go with. We would recommend getting in touch and talking through your requirements with us to find which will suit your needs best.
Some of the differences you will encounter include reporting methods, tracking methods, targeting options, hosting options or server vs. client side interaction to name a few.
Contact us at any point. We are happy to answer any questions you may have.I Have Questions
Have any questions regarding the CRO Technology? Contact our Lead Developer, Ryan Lewis. He’ll be happy to help you.