Why are Usability Studies Important?
Usability Studies, using EEG technology, enables us to literally get inside the heads of your most valuable asset – your audience.
They reveal moments of user frustration or confusion and identify potential areas for improvement through direct input from real-life users.
They also help you:
- Identify patterns in behaviour
- Classify customers based on common characteristics
- Personalise messages and experiences for the right people at the right time
- Understand how your customers perceive and interact with your competitor’s websites
All of this will boost your website’s performance and improve your conversion rate.
That’s why usability studies are one of the most important ways to test, challenge and verify your website or design prototype.
Our Usability Study process.
Conversion Kings’ Usability Studies can be conducted as stand-alone projects, or fit within a UX Audit and Conversion Audit to provide valuable qualitative data.
The process includes:
1. Scoping Usability study & identifying goals
It’s very important to understand exactly what you are testing and why you are testing it. Creating hypotheses and identifying goals ensures high quality user research output.
2. Recruiting participants
We take usability applicants through a screener process using a dedicated, client approved recruitment agency to quickly select participants who match the characteristics of your target audience.
3. Facilitating a one-to-one lead study
Using hypothetical guided and non-guided scenarios, we direct users through tasks on your website in order to reveal areas of delight and frustration. To validate the findings, we gather information about their experiences and impressions through the EEG used during Usability Studies. This provides quantitative data to support qualitative findings and help us understand more about how customers interact with your website.