Usability Studies, using EEG technology, enables us to literally get inside the heads of your most valuable asset – your audience.
They reveal moments of user frustration or confusion and identify potential areas for improvement through direct input from real-life users.
They also help you:
All of this will boost your website’s performance and improve your conversion rate.
That’s why usability studies are one of the most important ways to test, challenge and verify your website or design prototype.
Conversion Kings’ Usability Studies can be conducted as stand-alone projects, or fit within a UX Audit and Conversion Audit to provide valuable qualitative data.
The process includes:
It’s very important to understand exactly what you are testing and why you are testing it. Creating hypotheses and identifying goals ensures high quality user research output.
We take usability applicants through a screener process using a dedicated, client approved recruitment agency to quickly select participants who match the characteristics of your target audience.
Using hypothetical guided and non-guided scenarios, we direct users through tasks on your website in order to reveal areas of delight and frustration. To validate the findings, we gather information about their experiences and impressions through the EEG used during Usability Studies. This provides quantitative data to support qualitative findings and help us understand more about how customers interact with your website.
Interested in Usability Studies? Enquire today and one of our expert team members will be in contact with you to discuss how our services could be of help for you.
A Usability Study is a method used in user-centric design in order to ascertain if the product built is convenient and easy to use. The is achieved by observing the behaviour of representative users through a number of formative or summative tasks in order to find what works and what doesn’t.
Usability Researchers get customers to “think aloud” whilst observing their body language, facial expressions, and emotions. By doing so, researchers can retrieve qualitative and quantitative data that will assist in identifying usability issues regarding the product.
Conducting usability tests the right way, at the right time, with the right set of people helps in reducing the risk of building the wrong product/feature/release, and therefore helps save money, time and other precious resources.
There are two key periods throughout the design process whereby Usability Studies should be conducted. These two periods are known as Summative and Formative.
Formative tests are conducted at the low-fidelity stage. The advantages of doing so here are designers are able to gain quick insights that will assist them in not going down the wrong path in the high fidelity phase.
Summative tests are conducted in the high fidelity phase. The advantages of doing so here are designers are able to capture metrics. Here the design is able to be validated and designers are able to determine how usable a product is for release.
Contact us at any point. We are happy to answer any questions you may have.
Have any questions regarding the Usability Studies? Contact our Director, Matt Pezzimenti. He’ll be happy to help you.
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