CRO Test Development.

What is Test Development?

A/B Test Development is one of the most important parts of your CRO program and can make or break an experiment.

Here, your webpage or page element must:

• Create the right user experience to test the experiment hypothesis
• Replicate UX and strategist designs and concepts
• Provide accurate reporting of website data throughout the tests

Conversion Kings in-house developers understand how to build high quality, reliable A/B tests that you can confidently base important CRO decisions on.

Our Test Development Process.

The development process we use for CRO experimentation includes several core steps. We begin with understanding the website we are working on and the design we are replicating. We will spend time alongside other team members and the client to ensure we have as much detail we need.

From there, our development team will start creating the test experience, working closely with other departments such as design and account management to ensure we are on track with meeting expectations.

Once the required test code has been created, our developers will set up the CRO testing software to track and target the required audiences and goals for the test and provide QA and UAT instructions (including links) for our UAT team to review.

From there we move into a phase of improvements; finessing the experiment to ensure it is of the highest quality possible. Once the CRO test development is complete, you will receive the following.