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CRO Test Development.

Interested in CRO Test Development?

Enquire today and one of our expert team members will be in contact with you to discuss how our services could be of help for you.

What is Test Development?

A/B Test Development is one of the most important parts of your CRO program and can make or break an experiment.

Here, your webpage or page element must:

  • Create the right user experience to test the experiment hypothesis
  • Replicate UX and strategist designs and concepts
  • Provide accurate reporting of website data throughout the tests

Conversion Kings in-house developers understand how to build high quality, reliable A/B tests that you can confidently base important CRO decisions on.

Our Test Development Process.

The development process we use for CRO experimentation includes several core steps. We begin with understanding the website we are working on and the design we are replicating. We will spend time alongside other team members and the client to ensure we have as much detail we need.

From there, our development team will start creating the test experience, working closely with other departments such as design and account management to ensure we are on track with meeting expectations.

Once the required test code has been created, our developers will set up the CRO testing software to track and target the required audiences and goals for the test and provide QA and UAT instructions (including links) for our UAT team to review.

From there we move into a phase of improvements; finessing the experiment to ensure it is of the highest quality possible. Once the CRO test development is complete, you will receive the following.

1. Learn About You

You Conversion Kings Developers and Squad invest time with you and other members of your team to deeply understand your website and the designs and concepts they’ll be testing.

2. Create The Test Experience

The Development team work closely with your dedicated Conversion Kings Designers and Account Manager to ensure each test development is on track to meet expectations, as well as successfully test and measure the desired experimental concept.

3. Create The Test Code

Our Developers will create the correct code locally to be used on your chosen CRO testing platform so that it renders the required test experience. Code Quality Assurance reviews and extensive User Acceptance Testing ensure each test code is bug-free.

4. Set Up CRO Testing Software

Your chosen CRO testing technology is the base used to launch your tests, track desired metrics and target test audiences. Your CRO software ensures that the data collected is reliable and accurate by randomly diverting a proportion of your website traffic to the test variations so site visitors only see one test at a time.

5. Preview The Experiment

Our development team create preview links to view the A/B test experience the way that users on your website will be looking at and interacting with it.

6. Tweak And Finesse

Any final adjustments or changes needed are implemented and tested to ensure the highest quality possible.

But What Happens Next?

Find out more about our UAT and test check process

Interested in CRO Test Development?

Enquire today and one of our expert team members will be in contact with you to discuss how our services could be of help for you.

CRO expert

Talk to the expert.

Have any questions regarding CRO Test Development? Contact our Lead Developer, Ryan Lewis. He’ll be happy to help you.

Talk to the Expert

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Lots of love, Conversion Kings.