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CRO Test Development.

Enquire today and one of our expert team members will be in contact with you to discuss how our services could be of help for you.

Interested in CRO Test Development?

Interested in CRO Test Development?

Enquire today and one of our expert team members will be in contact with you to discuss how our services could be of help for you.

What is Test Development?

A/B Test Development is arguably one of the most important parts of your CRO program. Creating the right experience for users to interact with, replicating the designs and concepts provided by the UX and Strategists, and ensuring reporting is available through the tests can make or break and experiment.

At Conversion Kings, we have a team of dedicated developers creating your tests so that each experience gets the attention it deserves.

Our Test Development Process.

The development process we use for CRO experimentation includes several core steps. We begin with understanding the website we are working on and the design we are replicating. We will spend time alongside other team members and the client to ensure we have as much detail we need.

From there, our development team will start creating the test experience, working closely with other departments such as design and account management to ensure we are on track with meeting expectations.

Once the required test code has been created, our developers will set up the CRO testing software to track and target the required audiences and goals for the test and provide QA and UAT instructions (including links) for our UAT team to review.

From there we move into a phase of improvements; finessing the experiment to ensure it is of the highest quality possible. Once the CRO test development is complete, you will receive the following.

1. Test Code

Our developers will create the required code locally that can be used in your chosen CRO testing platform to render the required experience.

2. Software Setup

The local code will be applied to your CRO testing software along with the relevant experiment settings applied. Some adaptations may need to be made depending on the Softwares idiosyncrasies.

3. Preview Of The Experiment

Conversion Kings provides you with a way to preview the A/B test experience that users on your website will be seeing and interacting with.


Talk to the expert.

Have any questions regarding CRO Test Development? Contact our Lead Developer, Ryan Lewis. He’ll be happy to help you.

Talk to the Expert

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Thank you for your enquiry. One of our CRO experts will get back to you shortly to chat all things . In the meantime go check out our Facebook page to see what we're up to, or not that's cool.

Lots of love, Conversion Kings.