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CRO Testing Plan.

Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

What is a Testing Plan?

Your Testing Plan is the hub of your CRO program – a central online repository containing all of your conversion optimisation tests, concepts, and results.
Here, you’ll find everything we learn in your previous and current tests, plus, our strategies for future tests.

Testing Plans Boost Our CRO Intelligence

The Testing Plan is enriched by your growing list of test concepts. These A/B tests are hypothesis-driven solutions to the insights identified within the Conversion Audit.

Your Testing Plan is created by the Conversion Kings team members who understand your needs, goals and website best – your dedicated CRO Strategist, Data Analyst, UX Designer, and Developer.

The more concepts they test, the more data and knowledge we all gain about your site, your audience, and how to achieve your conversion goals. And it all gets stored in your Testing Plan.

1. Data-Driven Hypotheses

The research conducted within your Conversion Audit, and any additional customer learnings, is fed into your testing. This ensures each website experiments we conduct is meaningful, with a clear hypothesis of the issue to test and the experiments expected outcome. Each test hypothesis is linked back to the research that originally inspired the test. So, you can easily review the details and background of every test.

2. A Database of A/B Tests

High-quality CRO website testing concepts build upon findings from quantitative and qualitative research. They also solve issues identified from the results of your previous CRO and UX Analysis.

3. Visual Representations Of Proposed Solutions

Each test is accompanied by a Low-Fidelity design of the proposed solution, making even complex information and test concepts understandable for your team and ours. They also make it easier to get buy-in from management.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the expert.
Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

How many people in my organisation can access the Testing Plan system?

You hold the keys to your Testing Plan. We enable you to open the system up to anyone within your organisation who you approve of.

What types of integrations does the Testing Plan use?

Your Conversion Kings CRO Testing Plan has two main integration types; integration with Analytics programs in order to monitor and measure A/B tests against the website baseline data, and integration with Conversion Kings’ Program Management system.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
CRO expert

Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the Expert

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