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CRO Testing Plan.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the expert.

Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

What is a Testing Plan?

Your personalised Testing Plan is the central repository of all conversion optimisation tests, ideation concepts, and results. Being a single source of truth, your Testing Plan becomes the foundation of your CRO program.

At Conversion Kings, we have carefully refined the structure of our website Testing Plan to effectively manage both sophisticated and agile CRO testing programs. Whatever your conversion strategy, our Testing Plan is the engine of your CRO machine.

Our Testing Plan Process.

The Testing Plan is enriched by your growing list of test concepts. These A/B tests are hypothesis-driven solutions to the insights identified within the Conversion Audit. Created by your CRO Strategist, Data Analyst, UX Designer, and Developer, your personalised Testing Plan is specific to your website’s needs.

One of the standout qualities to the Conversion Kings Testing Plan is that every test hypothesis is linked back to the research that originally inspired the test. This enables you to easily review the research and background of the test.

1. Database Of A/B Tests To Solve Your Website Problems

The Testing Plan is enriched with high quality CRO testing concepts that are built upon findings from quantitative and qualitative research.

2. Data-Driven Hypotheses

Conversion Kings creates data-driven hypotheses based on research conducted within your Conversion Audit. This ensures meaningful website experimentation with each customer learnings fed into the iterative optimisation program.

3. Visual Representations Of Proposed Solutions

Each test in your testing program is accompanied by a low-fidelity design of the proposed solution. This assists with the speed of understanding and management buy-in.

Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

How many people in my organisation can access the Testing Plan system?

You hold the keys to your Testing Plan. We enable you to open the system up to anyone within your organisation who you approve of.

What types of integrations does the Testing Plan use?

Our website Testing Plan has two main integration types; Analytics and Program Management.

What is your favourite Testing Plan feature?

Sort and Filter functionalities are so useful. Within a matter of seconds you can identify the right test or data to analyse.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
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Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the Expert

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We appreciate you !

Thank you for your enquiry. One of our CRO experts will get back to you shortly to chat all things . In the meantime go check out our Facebook page to see what we're up to, or not that's cool.

Lots of love, Conversion Kings.

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