What is Series Testing?
Series Testing is a visual representation of your conversion optimisation strategy which orders your tests in a strategic order.
Series testing groups every test based on issues identified in your Conversion Audit. This provides a clear path of how each conversion issue is solved while maintaining flexibility to learn and pivot along the way.
The Series Testing process.
Tests from your CRO Testing Plan are grouped and ordered based on solving an identified issue. A/B tests which have been selected to solve each issue are assigned to a Round. The Round a test is assigned to is important and carefully thought out by our expert CRO strategists, as the results from a previous Round will enrich the next Round until an augmented winner is revealed.
Series Testing is most effective when communicating the status and results of your CRO program throughout your business. Clear visuals and succinct metadata allow clear communication of the progress through your CRO program, what you are working towards, and how you are going to get there. As a result, you will get better buy-in from all stakeholders and be in complete control.
1. Defined Roadmap
Without clear goals and objectives, your Conversion Rate Optimisation program can end up spinning wheels and not moving the conversion needle. However, with Series Testing, every test is selected to solve an identified conversion problem. With this rigour, Conversion Kings will create a 12 month CRO strategy, where each identified issue has a series of tests designed to solve it.
2. Mitigate risk of running irrelevant tests
Much the same way cleaning your car has a proven process of washing before polishing, your CRO test execution behaves in the same way. Using the Series Testing approach, you will never run a useless test again. By arranging tests into a strategic order to solve an issue, you will never run an A/B test that makes others impossible to be run.
3. Effective communication tool.
If anyone ever taps you on the shoulder to ask how your CRO program is going, you will be able to easily show them at what stage your conversion program is at, where it is heading, and what you have learnt along the way. Used in combination with the Conversion Kings revenue projections, you will also be able to state with a level of 90% confidence the amount of additional revenue the CRO testing program is going to bring into your business.
4. Lowers Production Cost
Series Testing incrementally creates an augmented winning variation over time. Conversion Kings only recommends implementation to your live site only when a significant and optimised experience is proven. This means that you do not need to implement winning variations after the completion of every test. Consequently, this dramatically reduces your development costs and speeds up the progress of your CRO program, giving your business more resources to reinvest in website optimisation.