What is Series Testing?
Series testing is a visual representation of your conversion optimisation strategy that:
- Groups and orders every test from your Testing Plan based on your Conversion Audit based on identified issues
- Provides a clear path of how each conversion issue is solved
- Allows for flexibility to learn and pivot along the way.
It is an effective way to get buy-in from all stakeholders and have complete control of your CRO process.
How Series Testing Works
Your CRO Strategist carefully selects and orders A/B tests based on the strategy for maximum efficiency, learnings, and uplift to solve each issue and assigns them to a Round.
Results from each Round enriches the next until an ultimate winner is revealed.
Your Series plan provides clear visuals and metadata to make it easy to communicate:
- Your CRO program progress
- The goals you are working towards
- How you plan to get there
Conversion Kings’ Series Testing allows you to effectively share the status and results of your CRO program with people throughout your business.
Benefits Of Series Testing
1. Know Which Test Works Best
Only with clear goals and objectives can you measure the impact of, or return on, your Conversion Rate Optimisation program. In Series Testing, we create a 12-month CRO strategy and design a series of tests to solve each of your identified issues.
2. Eliminate Irrelevant Tests
Tests are arranged and planned in a strategic order to solve a specific issue. With Series Testing you never waste time, effort or investment running an A/B test that isn’t helping you find the best possible solution to an overall goal or issue.
3. Easily Communicate Progress
If anyone ever taps you on the shoulder to ask how your CRO program is going, you’ll be able to clearly explain which stage your conversion program is at, where it’s heading, and what you’ve learnt along the way.
4. Project Your ROI
Used in combination with our Revenue Projections formula, you’ll be able to state, with a 90% confidence level, the amount of additional revenue that your CRO testing program is going to bring into your business.
5. Reduce Production Costs
We recommend you only make changes to your live site when a significant and optimised experience is proven. Following the Series Testing process of eliminating lesser variations until an augmented winner is found, means you don’t spend development budget and CRO program time on less than optimal solutions.