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Series Testing.

Oonagh | Nimble Finance

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

What is Series Testing?

Series Testing is a visual representation of your conversion optimisation strategy which orders your tests in a strategic order.

Series testing groups every test based on issues identified in your Conversion Audit. This provides a clear path of how each conversion issue is solved while maintaining flexibility to learn and pivot along the way.

The Series Testing process.

Tests from your CRO Testing Plan are grouped and ordered based on solving an identified issue. A/B tests which have been selected to solve each issue are assigned to a Round. The Round a test is assigned to is important and carefully thought out by our expert CRO strategists, as the results from a previous Round will enrich the next Round until an augmented winner is revealed.

Series Testing is most effective when communicating the status and results of your CRO program throughout your business. Clear visuals and succinct metadata allow clear communication of the progress through your CRO program, what you are working towards, and how you are going to get there. As a result, you will get better buy-in from all stakeholders and be in complete control.

1. Know Whcih Test Works Best

Only with clear goals and objectives can you measure the impact of, or return on, your Conversion Rate Optimisation program. In Series Testing, we create a 12-month CRO strategy and design a series of tests to solve each of your identified issues.

2. Eliminate Irrelevant Tests

Tests are arranged and planned in a strategic order to solve a specific issue. With Series Testing you never waste time, effort or investment running an A/B test that isn’t helping you find the best possible solution to an overall goal or issue.

3. Easily Communicate Progress

If anyone ever taps you on the shoulder to ask how your CRO program is going, you’ll be able to clearly explain which stage your conversion program is at, where it’s heading, and what you’ve learnt along the way.

4. Project Your ROI

Used in combination with our Revenue Projections formula, you’ll be able to state, with a 90% confidence level, the amount of additional revenue that your CRO testing program is going to bring into your business.

5. Reduce Production Costs

We recommend you only make changes to your live site when a significant and optimised experience is proven. Following the Series Testing process of eliminating lesser variations until an augmented winner is found, means you don’t spend development budget and CRO program time on less than optimal solutions.

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

Oonagh | Nimble Finance
Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

Does CRO Series Testing work for whole page redesigns?

Yes and No. Yes, it will help you validate your page redesign through incrementally introducing and testing new elements.

No, if you want to build a new page to test. In this case, we would recommend that you create an alternative page and use the CRO testing software to triage traffic between the control and variation. Most CRO programs have a number of single tests which complement the Series Testing strategy.

Do you have to wait until the end of the Series to implement?

No, however, it is recommended to do so. Obviously, if a test is absolutely killing it from an increased performance perspective and it makes financial sense to do so, then of course. However, holding off implementation to the end of the Series will help increase velocity and reduce rework.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
CRO expert

Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the Expert

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