4WD Supacentre
Conversion Kings work with 4WD Supacentre to use CRO testing to explain how they achieve market leading pricing whilst maintaining quality. The winning design and content from this testing has increased purchases by 20.5%.
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CRO Testing
CRO Revenue Projections.
What is CRO Revenue Projections?
Conversion Kings Revenue Projections uses a formula that measures the dollar value of your Conversion Rate Optimisation tests and projects. We created it to:
- Predict the revenue gains of successful tests
- Help you to make business decisions about those tests.
How It Works
The formula is built into your CRO reporting dashboard. It automatically:
- Pulls information from statistically significant test results
- Runs them through a series of mathematical formulas and calculations
- Gives you an accurate projection your business can rely on
The projected revenue is down-weighted and calculated to a 90% significance.
The Benefits Of Revenue Projections
1. Get Accurate Uplift Numbers
It takes a bit of time to move CRO tests into production, so you don’t immediately have real numbers. With our reliable and proven predictive model, you can forecast financial results up to 12-months out and make relevant and important decisions without delay.
2. Forecast based on Financial Years
To speed up your management reporting, we split the predicted revenue into financial years. This saves time when setting budgets and doing a Return On Investment analysis.
3. Communicate ROI
CRO is still in its infancy. Therefore, many executive teams want ongoing validation of CRO testing programs based on revenue. Tests that hit significant revenue projections are dynamically updated – so you’ll always have those crucial dollar details on hand.
Oonagh | Nimble Finance
“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”
What we've done.
CRO Case Studies.
Frequently Asked Questions
Here's some extra information.
How accurate are CK Revenue Projections?
Based on the outcome of previously predicted revenue, we have found that the uplift stated in the revenue projections is heavily understated. While this means that there is potentially more upside opportunity available than recorded, it does mean that figures are highly reliable.
Why do other agencies struggle to project revenue uplift?
It is extremely complex to predict revenue performance. However, Conversion Kings has invested heavily in data science and mathematicians to create a propriety forecasting model.
Contact us at any point. We are happy to answer any questions you may have.
I Have Questions!
Talk to the expert.
Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.
Talk to the Expert
