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CRO Revenue Projections.

Oonagh | Nimble Finance

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

What is CRO Revenue Projections?

Revenue Projections are calculated via a statistical model that Conversion Kings have developed to predict the revenue implications of implementing successful tests.

Revenue projects are used as the reporting measurement to understand the value of your Conversion Rate Optimisation efforts, which helps you to make business decisions regarding implementation. The Conversion Kings CRO revenue projections are down-weighted and calculated to a 90% significance.

Conversion Kings CRO Revenue Projections Process.

The Revenue Projections formula is built into your CRO reporting dashboard. Meaning that it pulls information directly from statistically significant test results, and runs them through a series of mathematical formulas to give you an accurate projection your business can rely on.

The projected revenue is broken up across financial years, to assist with correct business reporting and ease of management.

1. Get Accurate Uplift Numbers

It takes a bit of time to move CRO tests into production, so you don’t immediately have real numbers. With our reliable and proven predictive model, you can forecast financial results up to 12-months out and make relevant and important decisions without delay.

2. Forecast based on Financial Years

To speed up your management reporting, we split the predicted revenue into financial years. This saves time when setting budgets and doing a Return On Investment analysis.

3. Communicate ROI

CRO is still in its infancy. Therefore, many executive teams want ongoing validation of CRO testing programs based on revenue. Tests that hit significant revenue projections are dynamically updated - so you’ll always have those crucial dollar details on hand.

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

Oonagh | Nimble Finance
Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

How accurate are CK Revenue Projections?

Based on the outcome of previously predicted revenue, we have found that the uplift stated in the revenue projections is heavily understated. While this means that there is potentially more upside opportunity available than recorded, it does mean that figures are highly reliable.

Why do other agencies struggle to project revenue uplift?

It is extremely complex to predict revenue performance. However, Conversion Kings has invested heavily in data science and mathematicians to create a propriety forecasting model.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
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Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

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