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CRO Revenue Projections.

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

Oonagh | Nimble Finance

Oonagh | Nimble Finance

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

What is CRO Revenue Projections?

Revenue Projections are calculated via a statistical model that Conversion Kings have developed to predict the revenue implications of implementing successful tests.

Revenue projects are used as the reporting measurement to understand the value of your Conversion Rate Optimisation efforts, which helps you to make business decisions regarding implementation. The Conversion Kings CRO revenue projections are down-weighted and calculated to a 90% significance.

Conversion Kings CRO Revenue Projections Process.

The Revenue Projections formula is built into your CRO reporting dashboard. Meaning that it pulls information directly from statistically significant test results, and runs them through a series of mathematical formulas to give you an accurate projection your business can rely on.

The projected revenue is broken up across financial years, to assist with correct business reporting and ease of management.

1. Accurately Show the Uplift

To mitigate the lag of seeing results transposed from the CRO testing platform into production, Conversion Kings has developed a reliable predictive model that enables you to forecast financial results and make relevant business decisions faster. The revenue uplift is reserved to a maximum of a 12 month period.

2. Forecast based on Financial Years

To save time in your management reporting, Conversion Kings splits the predicted revenue into the relevant financial year. This saves you time when setting budgets and doing a Return on Investment analysis.

3. Communicate ROI

As CRO is still in its infancy, many executive teams require constant validation of the revenue performance of the CRO testing program. Revenue projections are dynamically updated as tests hit significance, so you will always have the information at hand.

Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

How accurate are CK revenue projections?

Based on the outcome of previous predicted revenue, we have found that the uplift stated in the revenue projections is heavily understated. While this means that there is potentially more upside opportunity available than recorded, it does mean that figures are highly reliable.

Why do other agencies struggle to project revenue uplift?

It is extremely complex to predict revenue performance. However Conversion Kings has invested heavily in data science and mathematicians to create a propriety forecasting model.

Contact us at any point. We are happy to answer any questions you may have.

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Have any questions regarding the Testing Plan? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

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