Back to CRO Testing

CRO Execution.

Oonagh | Nimble Finance

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

What is a CRO Execution?

If CRO was a sport, CRO Execution would be game day kick-off. It’s when all of our planning and tactics are put into action. Smart strategies and good communication still play a crucial role, but this is when your dedicated Conversion Kings squad and CRO team launch your A/B tests to get data and answers based on real audience actions.

Your CRO Strategy Is In Expert Hands

As a Conversion Kings client, you never need internal CRO expertise. You’ll have more CRO experience and talent dedicated to lifting your website conversions than almost any organisation in Australia.

Plus, each of your CRO experts will be working on your project with industry-leading systems, processes, methodologies and testing technology.

How Your Team Execute Your A/B Tests

Your A/B tests will follow highly efficient CRO processes refined over 8,000 tests.

Fun Fact to put that in context: It takes 19 individual tasks, executed by four different people, to produce a single test.

Via our project management system, you’ll have complete access to every task, minute spent, and due date on your CRO tests. In the agency world, complete transparency is rare, but we believe it’s crucial to a successful partnership.

After all, we can only expect your trust and confidence if you know exactly how every one of our strategies and tests is performing for you. The more we can educate and share with you, the stronger the relationship and better your results.

1. Hypothesis Development

A test hypothesis aims to explain a trend and propose a solution to lift your conversion rate. They’re developed from previous qualitative and quantitative audit research conducted for your website, as well as knowledge gained through thousands of previous tests conducted. Each testing hypothesis is prioritised and strategically ordered based on the potential for improvement, importance, and ease.

2. UX Prototyping

After CRO experiment concepts are approved, A/B Tests are designed in a wireframe to create exact mock-ups of how the test integrates with the live website design and will look once launched. Your Conversion Kings designers carefully balance your business goals, the technical capabilities of your website, and audience needs to provide your team and our developers a blueprint to making a CRO test concept a reality.

3. Test Development

Once you have approved the test prototype and design, our development team code the test design to your testing software of choice. This ensures that the right user experience is created to test the experiment hypothesis, the designs and concepts are correctly replicated, and website data reporting is accurate throughout the testing.

4. User Acceptance Testing

UAT reveals any technical problems in our developed A/B tests that could cost you time, money, resources, and business. Our experts use devices, emulators, and a comprehensive checklist to find any issues with tests prior to their launch. This gives the go-ahead for the test to go live, and ensures the test results and data are correct and reliable.

5. Client and Account Manager Approval

Developed A/B tests are reviewed by your Account Manager and presented to you for any feedback and revisions, or to give the test ‘Go live’ seal of approval.

6. Go Live & Test Deployment

The test is launched using your chosen CRO testing technology, including tracking of relevant metrics and goals in order to closely monitor the effect of the test variations against the live control website.

7. A/B Test Monitoring and Updates

Your Account Manager will closely monitor the performance of each test and the results of key metrics against the control condition and review the statistical significance. The latest findings are discussed with you in weekly meetings and summaries provided in a Friday email.

8. Close Test

When a test reaches a statistically significant result - 95% confidence that the observed results are due to the test variations and not an error caused by randomness or extraneous circumstances - the test is closed.

9. Post Test Analysis

Once the test has been closed, your Account Manager and CRO team closely analyse the test performance using testing software results, Google Analytics data, heat maps, and clickmaps to provide you with a clear summary and reasoning behind the effects of the tests on users’ behaviour.

10. Strategy Updates

The results of a completed Series test feedback into the ongoing testing strategy, testing plan, and development; with the winning variation design brought forward into the variables of the next Round in the Series. If a test is the last Round of a Series, the development notes are received and the winning test is implemented.

11. Developer Notes

The Conversion Kings development team provide development notes to help your development teams implement the successful tests on your live website.

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary, and organised a discovery session to deal with our short turnaround budget constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future. ”

Oonagh | Nimble Finance
Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

How responsive is the Conversion Kings team?

Your CRO team is literally an extension of your team. They are available on-site where needed and can be reached via mobile, email or Slack.

Where are the CRO team situated?

Conversion Kings has offices in Brisbane, Sydney, and Melbourne. Other than a personality fit, you will be able to work with the team closest to yourself as it helps with daylight savings.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
CRO expert

Talk to the expert.

Have any questions regarding the CRO test executions? Contact our Lead Strategist, Matthew Pezzimenti. He’ll be happy to help you.

Talk to the Expert

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We appreciate you !

Thank you for your enquiry. One of our CRO experts will get back to you shortly to chat all things CRO. In the meantime go check out our Facebook page to see what we're up to, or not that's cool.

Lots of love, Conversion Kings.