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Conversion Program LITE

Optimise your conversion funnels

Before you open the flood gates to paid advertising traffic, fix and fine-tune your website campaign funnels for maximised returns with an express CRO audit, strategy and testing program.

Express CRO Audit
3 Month CRO Strategy
A/B Testing
IS THE CONVERSION PROGRAM LITE FOR ME?

If you have less than 50,000 visitors a month, our Conversion Program LITE is a proven, affordable way to solve technical and UX issues on your website before you open the cyber-doors.

Are you getting ready to drive prospects to your website through paid marketing? Then it’s vital that your campaign conversion funnels are primed to turn those curious visitors into customers and leads, to achieve the best possible return on your investment.

No current CRO team? No problem! Included in the Conversion Program LITE is a team of dedicated CRO experts to hit your conversion targets.

Find and Solve Issues
Learn where your web funnels stack up or let you down, what to quick fix or put to the test.
Set a 3-month CRO Goal
Get an in-depth 3 month A/B testing strategy tailored to your audit findings and campaign goals.
Test For Big Winners
Uncover the best ways to optimise your marketing funnels, user journeys and conversion points.
Enquire Now

Conversion Program LITE Inclusions

The Conversion Program LITE helps you secure a bigger bang for your paid traffic dollars by improving site performance, user experiences and conversion rates.

Your entire program is created, deployed and managed by the team behind the CRO success of some of the most trusted brands in Australia, and around the world.

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Express Audit Uncover critical issues, pain points and conversion leaks
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3 Month CRO Strategy Tailored to your needs and goals
03.
Full service CRO testing A/B | Personalisation

Express Audit

Uncover critical issues, pain points and conversion leaks

Get objective, expert insights on where your website is letting you down. Our expert team can then make quick fixes and strategise longer-term plays that maximise your website conversions, revenue, and profits.

  • Find conversion leaks:
    Examine your site and track down all your technical conversion killers and Google Analytics tracking issues.
  • Identify quick fixes:
    Pinpoint areas for immediate conversion uplifts that don’t require testing.
  • Qualitative analysis:
    Through qualitative research such as; surveys, user videos, usability studies, information architecture, and competitor reviews, Conversion Kings strategists uncover why customers are not converting on your site.

3 Month CRO Strategy

Tailored to your needs and goals

With expertise that’s produced conversion rate lifts at six times the industry average, your Conversion King’s team will analyse your CRO Audit findings to build you a controlled and cost-effective path to high conversions through:

  • CRO Strategy
    Target quick wins and high impact conversion lifts with a full-service 3 month CRO testing strategy. Using our trademarked Series Methodology, the Conversion Kings team creates your business’s custom plan to achieve your conversion goals
  • Testing Plan
    Your testing plan is the central repository of all tests, ideation concepts and results. It is the single source of truth, as well as the foundation to your CRO program.

Full service CRO testing

A/B | Personalisation

Your Conversion Program LITE incorporates 3 months of full-service CRO testing, including Account Management, A/B test design, test development, CRO testing software, and A/B test reports and analysis. A/B testing strategies are tailored specifically to your business goals and needs and focus on three key areas that impact conversions:

  • A/B Test Wireframe Designs
    Designed from data, your Conversion Kings design team to create an exact mock-up of how each A/B test will look and function across mobile, desktop and tablet.
  • Test Development
    Your Conversion Kings developers will build the approved test design into the testing software of your choice. In addition, every test goes through a rigorous 200 point check twice, to ensure an error-free experience.
  • Launch the Test
    Your Account Manager will oversee the launch and monitor your live tests, updating you each week with performance insights, and providing expert advice on in situ results.
  • Analyse the Results
    Your Conversion Kings data science, will analyse your test results using the Bayesian statistical model, and work with your Conversion Kings Account Manager to produce a post-test report and recommendations.
4 Simple Steps to CRO success
It’s quick and easy to start working with the Conversion Kings team. In a few steps (backed by a lot of expertise) we’ll help you transform your website into the conversion and revenue machine you need.
01. Arrange a discovery call
To help us better understand your business, CRO challenges and goals, and share more about how we can help.
02. Streamline your CRO Audit
Our team gets to work to unearth technical issues and user challenges on your site to work out what can be quick-fixed and what should be tested.
03. Tailor a 3 Month CRO Strategy
Armed with invaluable qualitative and quantitative audit research, we create a 3 month A/B testing program to maximise your conversion gains.
04. Test and Recommend
We design and deploy A/B tests to find the winning variation that will give your conversions the biggest boost.
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WHAT OUR CLIENT’S ARE SAYING.

From eCommerce to educators, Not-for-Profit to Food & Beverage, clients across many industries reap the returns of our conversion optimisation services and 8000+ test expertise.

I have been working with Conversion Kings for just over four years now, during this time I have seen nothing but professionalism and kindness from all employees. They deliver a substantial amount of digital experience and prove their knowledge with their delivery.
Michael Fulton
Tigerair
Nespresso Australia started the CRO journey with Conversion Kings 2 years ago in which time it has become clear how important CRO is to the success of our online business. The team at Conversion Kings has become an integrated part of our team and their professionalism, service levels, and creativity in providing business solutions is second to none.
Marieken Van Ewijk
eBusiness Manager Nespresso - Australia & Oceania
We had tried conversion optimisation with another provider and had a couple of small positive results. I felt that there was more potential, and in the 20 months we have worked with Conversion Kings they have more than proven that. Many improvements have been found, there were at least three which increased conversions of over 50% each. They are a great bunch of people to work with and I only have good things to say about them.
David Bruhl
BetaView

SMALL PACKAGE: BIG BENEFITS

The Conversion Program LITE is a highly controlled, proven and cost-effective approach to dramatically lifting paid traffic marketing conversions and revenue. Here are some of the big benefits you’ll enjoy.

Identify quick fixes
Unearth technical and UX problems that could be disastrous for your campaign. Broken links, slow site speed, missing calls-to-actions and many other issues can be fixed without testing.
Know what converts best
Meticulously planned, designed and run A/B Tests mean you can be certain which variation converts best with your audience from the time they see your ad to the moment they become your customer.
Lift revenues and profits
Whether you’re converting more people to buy, subscribe or open an EDM, CRO grows your business while advertising and other fixed costs stay the same.
Save time and money
Learning through in-depth tests means we eliminate the losing variations on the road to the ultimate winner with less development costs and time.
Make validated decisions
From auditing and strategy to testing and recommendations, every stage of the package, each finding and all test results are based on hard evidence and data. Nothing is ever left to “I think…”.
Leave everything to us
Your team of analysts, designers, developers, strategists and account managers all work together to make every step of your CRO Accelerator package fit together seamlessly.

Case Studies

Learn more about how the Conversion Kings team have turned CRO challenges into success stories for a vast range of Australian and global clients. And why our average conversion rate lift is 600% above industry standard.

4WD Supacentre
Conversion Kings work with 4WD Supacentre to use CRO testing to explain how they achieve market leading pricing whilst maintaining quality. The winning design and content from this testing has increased purchases by 20.5%.
Village Roadshow Theme Parks
Village Roadshow Theme Parks used Conversion Kings A/B testing to produce an 18.3% revenue uplift in one test. This test looked at the positions of the "Buy Now" button and the impact on a customer's purchasing behaviour.
Dry July
Conversion Kings engaged in an express CRO testing program with Dry July. Using A/B testing and our expert designers, we increased Dry July sign-ups by 67% on mobile devices.

Fine-Tune Your Website Funnels For Success

Don’t let your hard-earned campaign budget go to waste. Get help from the team with a conversion lift rate average six times the industry standard and ensure your paid traffic works hard for you to maximise your online revenue and profits.

Contact the Conversion Kings team today. We’re ready (and excited) to help, so what are you waiting for?

Talk To The Expert

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We appreciate you !

Thank you for your enquiry. One of our CRO experts will get back to you shortly to chat all things CRO. In the meantime go check out our Facebook page or our LinkedIn to see what we're up to, or not that's cool.

Lots of love, Conversion Kings.

                           

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The Straight Talking Guide To Conversion Rate Optimisation