Conversion Program LITE

Optimise your conversion funnels

Before you open the flood gates to paid advertising traffic, fix and fine-tune your website campaign funnels for maximised returns with an express CRO audit, strategy and testing program.

Express CRO Audit
3 Month CRO Strategy
A/B Testing

If you have less than 50,000 visitors a month, our Conversion Program LITE is a proven, affordable way to solve technical and UX issues on your website before you open the cyber-doors.

Are you getting ready to drive prospects to your website through paid marketing? Then it’s vital that your campaign conversion funnels are primed to turn those curious visitors into customers and leads, to achieve the best possible return on your investment.

No current CRO team? No problem! Included in the Conversion Program LITE is a team of dedicated CRO experts to hit your conversion targets.

Find and Solve Issues
Learn where your web funnels stack up or let you down, what to quick fix or put to the test.
Set a 3-month CRO Goal
Get an in-depth 3 month A/B testing strategy tailored to your audit findings and campaign goals.
Test For Big Winners
Uncover the best ways to optimise your marketing funnels, user journeys and conversion points.

Conversion Program LITE Inclusions

The Conversion Program LITE helps you secure a bigger bang for your paid traffic dollars by improving site performance, user experiences and conversion rates.

Your entire program is created, deployed and managed by the team behind the CRO success of some of the most trusted brands in Australia, and around the world.

Uncover critical issues, pain points and conversion leaks

Get objective, expert insights on where your website is letting you down. Our expert team can then make quick fixes and strategise longer-term plays that maximise your website conversions, revenue, and profits.

  • Find conversion leaks:
    Examine your site and track down all your technical conversion killers and Google Analytics tracking issues.
  • Identify quick fixes:
    Pinpoint areas for immediate conversion uplifts that don’t require testing.
  • Qualitative analysis:
    Through qualitative research such as; surveys, user videos, usability studies, information architecture, and competitor reviews, Conversion Kings strategists uncover why customers are not converting on your site.

Tailored to your needs and goals

With expertise that’s produced conversion rate lifts at six times the industry average, your Conversion King’s team will analyse your CRO Audit findings to build you a controlled and cost-effective path to high conversions through:

  • CRO Strategy
    Target quick wins and high impact conversion lifts with a full-service 3 month CRO testing strategy. Using our trademarked Series Methodology, the Conversion Kings team creates your business’s custom plan to achieve your conversion goals
  • Testing Plan
    Your testing plan is the central repository of all tests, ideation concepts and results. It is the single source of truth, as well as the foundation to your CRO program.

A/B | Personalisation

Your Conversion Program LITE incorporates 3 months of full-service CRO testing, including Account Management, A/B test design, test development, CRO testing software, and A/B test reports and analysis. A/B testing strategies are tailored specifically to your business goals and needs and focus on three key areas that impact conversions:

  • A/B Test Wireframe Designs
    Designed from data, your Conversion Kings design team to create an exact mock-up of how each A/B test will look and function across mobile, desktop and tablet.
  • Test Development
    Your Conversion Kings developers will build the approved test design into the testing software of your choice. In addition, every test goes through a rigorous 200 point check twice, to ensure an error-free experience.
  • Launch the Test
    Your Account Manager will oversee the launch and monitor your live tests, updating you each week with performance insights, and providing expert advice on in situ results.
  • Analyse the Results
    Your Conversion Kings data science, will analyse your test results using the Bayesian statistical model, and work with your Conversion Kings Account Manager to produce a post-test report and recommendations.
4 Simple Steps to CRO success
It’s quick and easy to start working with the Conversion Kings team. In a few steps (backed by a lot of expertise) we’ll help you transform your website into the conversion and revenue machine you need.


From eCommerce to educators, Not-for-Profit to Food & Beverage, clients across many industries reap the returns of our conversion optimisation services and 8000+ test expertise.


The Conversion Program LITE is a highly controlled, proven and cost-effective approach to dramatically lifting paid traffic marketing conversions and revenue. Here are some of the big benefits you’ll enjoy.

Identify quick fixes
Unearth technical and UX problems that could be disastrous for your campaign. Broken links, slow site speed, missing calls-to-actions and many other issues can be fixed without testing.
Know what converts best
Meticulously planned, designed and run A/B Tests mean you can be certain which variation converts best with your audience from the time they see your ad to the moment they become your customer.
Lift revenues and profits
Whether you’re converting more people to buy, subscribe or open an EDM, CRO grows your business while advertising and other fixed costs stay the same.
Save time and money
Learning through in-depth tests means we eliminate the losing variations on the road to the ultimate winner with less development costs and time.
Make validated decisions
From auditing and strategy to testing and recommendations, every stage of the package, each finding and all test results are based on hard evidence and data. Nothing is ever left to “I think…”.
Leave everything to us
Your team of analysts, designers, developers, strategists and account managers all work together to make every step of your CRO Accelerator package fit together seamlessly.

Fine-Tune Your Website Funnels For Success

Don’t let your hard-earned campaign budget go to waste. Get help from the team with a conversion lift rate average six times the industry standard and ensure your paid traffic works hard for you to maximise your online revenue and profits.

Contact the Conversion Kings team today. We’re ready (and excited) to help, so what are you waiting for?

Talk To The Expert

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Lots of love, Conversion Kings.


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The Straight Talking Guide To Conversion Rate Optimisation