Oonagh | Nimble Finance

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary and organised a discovery session to deal with our short turnaround budget-constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future.”

What is a UX Audit?

Unhappy website users can have a negative impact on your sales, brand value, SEO and more. In a UX Audit, we discover how your online audience use sand feel about your website. Particularly, in relation to your website conversion funnels.

Whether the goal is to buy a product, get in touch or sign up for a newsletter, a Conversion Kings UX Audit will unearth:

  • Exactly what’s causing your users frustration
  • How to make your website a happy and profitable place.

When your audience has a great website experience, your:

  • Conversions boom
  • Customers rave
  • Brand-love spreads
  • Search rankings climb
  • And then your ROI soars

Our Four-Step UX Audit Process.

In your audit, your UX expert will:

1. Measure How UX Compliant Your Site Is

We start with a heuristic evaluation - examining your website interface to measure its compliance against Nielsen's Heuristic guidelines and principles. These include empirical rules of thumb, best practices, and standards that can help boost CRO by providing quick and cost-effective feedback to designers.

2. Analyse Competitor Websites

Identify the strengths and weaknesses of websites that you compete with, and use that information to help you win more market share and lift sales.

3. Learn From User Video & Heat Map Analysis

Watching your audience use your website ties analytics to real experiences. Videos and heatmaps show us how much (or little) they engage with certain pages, what they do and don’t click on, how far they scroll, and which actions they do and don’t take.

4. Talk Directly To Your Customers

Through NPS Surveys, the Conversion Kings Analysis and UX team discover your customers satisfaction and loyalty with your brand. While one-to-one research and EEG monitoring of your customers, reveals their motivations, anxieties, thoughts, arousal, and stress as they engage with your website site. Through these Usability Studies, we learn about the psychological drivers and hurdles users experience when interacting with your website.

“Conversion Kings were recommended to us by one of our investors and we were not disappointed. The engagement from the team was first class from the very first interaction. They responded speedily to our brief, quickly mobilised a team led by their Data Analyst who was exemplary and organised a discovery session to deal with our short turnaround budget-constrained piece of work. The attitude, the quality of the conversations, the speed of work and the depth of the outputs were outstanding. We are currently re-platforming our CX in order to implement the Conversions Kings recommendations to their fullest. We look forward to working closely with the team again in the near future.”

Oonagh | Nimble Finance
Frequently Asked Questions

Here's some extra information.

Contact us at any point. We are happy to answer any questions you may have.

What is UX?

User Experience (UX) Design is a process for creating products that provide relevant and delightful experiences for users. UX website design involves designing the user journey and process all the way from the initial company branding to the usability and function of the site.

Why would I need a UX Audit?

At Conversion Kings, our UX Audits (research) use a variety of techniques, tools, and methodologies to uncover potential problems and conversion issues with your website. A UX Audit aims to reveal valuable information about how your users interact with and behave on your website. These UX Audit findings form the foundation of your CRO strategy.

What is the difference between a UX Audit and a Conversion Audit?

A UX Audit is a slimmed-down version of the Conversion Audit. The UX Audit contains valuable qualitative methodologies and techniques that have a heavier focus on understanding the emotions of your users, and therefore assist in identifying valuable user insights.

Contact us at any point. We are happy to answer any questions you may have.

I Have Questions!
CRO expert

Talk to the expert.

Have any questions regarding the Testing Plan? Contact our Lead Designer, Lena Ogg. She’ll be happy to help you.

Talk to the Expert

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Lots of love, Conversion Kings.