What is a UX Audit?
Unhappy website users can have a negative impact on your sales, brand value, SEO and more. In a UX Audit, we discover how your online audience use sand feel about your website. Particularly, in relation to your website conversion funnels.
Whether the goal is to buy a product, get in touch or sign up for a newsletter, a Conversion Kings UX Audit will unearth:
- Exactly what’s causing your users frustration
- How to make your website a happy and profitable place.
When your audience has a great website experience, your:
- Conversions boom
- Customers rave
- Brand-love spreads
- Search rankings climb
- And then your ROI soars
Our Four-Step UX Audit Process.
In your audit, your UX expert will:
1. Measure How UX Compliant Your Site Is
We start with a heuristic evaluation – examining your website interface to measure its compliance against Nielsen’s Heuristic guidelines and principles. These include empirical rules of thumb, best practices, and standards that can help boost CRO by providing quick and cost-effective feedback to designers.
2. Analyse Competitor Websites
Identify the strengths and weaknesses of websites that you compete with, and use that information to help you win more market share and lift sales.
3. Learn From User Video & Heat Map Analysis
Watching your audience use your website ties analytics to real experiences. Videos and heatmaps show us how much (or little) they engage with certain pages, what they do and don’t click on, how far they scroll, and which actions they do and don’t take.
4. Talk Directly To Your Customers
Through NPS Surveys, the Conversion Kings Analysis and UX team discover your customers satisfaction and loyalty with your brand. While one-to-one research and EEG monitoring of your customers, reveals their motivations, anxieties, thoughts, arousal, and stress as they engage with your website site. Through these Usability Studies, we learn about the psychological drivers and hurdles users experience when interacting with your website.