What is a Conversion Audit?
Do you know where your potential customers are falling out of your conversion funnel? More importantly, do you know why? Do you know where conversion optimisation will have the biggest impact?
We crunch the numbers to catch the conversion killers and find the biggest opportunities to improve. We analyse your site and your customer segments to uncover the barriers blocking conversions and which improvements will have the biggest impact on your bottom line.
Conversion Kings’ Three-Step Conversion Audit process.
Throughout the Conversion Audit, a number of qualitative and quantitative insights are identified and pooled together to form the main issues your site is facing. These are the key findings to enable an effective strategy for A/B testing.
Our best in class CRO auditing tactics are as follows:
1. Fix Critical Issues
To get you quick ROI, we combine Google Analytics with a technical audit of your website to identify critical tracking and technical issues such as broken links and missing calls-to-actions, in order to make fixes that can be implemented without A/B testing.
2. Examine User Journeys
User journeys are rich in visitor and customer insights. They uncover demographic and device details, reveal the paths users take through your website to become customers, and pinpoint where others are falling out of your conversion funnel. User Journey analysis provides quantitative data for your future A/B testing and informs our strategy moving forward to achieve high impact results.
3. Reveal User Issues
After we know where your clients are falling out, we use various qualitative tactics, such as heuristic reviews, customer surveys, NPS scores, competitor reviews, videos and heatmaps to determine why this is happening. Uncovering your user issues is a crucial step in finding solutions that will maximise your conversions.