What is a Conversion Audit?
Do you know where your potential customers are falling out of your conversion funnel? More importantly, do you know why? Do you know where conversion optimisation will have the biggest impact?
We crunch the numbers to catch the conversion killers and find the biggest opportunities to improve. We analyse your site and your customer segments to uncover the barriers blocking conversions and which improvements will have the biggest impact on your bottom line.
Our Conversion Audit process.
Throughout the Conversion Audit, a number of qualitative and quantitative insights are identified and pooled together to form the main issues your site is facing. These are the key findings to enable an effective strategy for A/B testing.
Our best in class CRO auditing tactics are as follows:
1. Critical Issues
Firstly we evaluate your website to provide critical fixes. These critical fixes are items that can be implemented without A/B testing.
2. User Journeys
We then evaluate your Google Analytics data to look at your user journeys. We examine your customer segments and where they are falling out of your conversion funnel.
3. User Issues
After we know where your clients are falling out, we look at why they are falling out of your conversion funnel. We use various qualitative tactics to determine why customers are falling out - these are your user issues.