The control condition in A/B testing is the standard to which all other test variables are compared. In CRO testing, the Control condition is the current live version of a website.
% of users who visit a website and then take a desired conversion action. Calculated by total visitors to a website or webpage divided by the number of total conversions x 100. A conversion rate allows a business to measure their website performance and identify areas for improvement.
Conversion Rate Optimisation
Also known as CRO, this is a methodical online marketing tactic that aims to increase the percentage of visitors on your website to complete a specific action, e.g. purchase a product, signup for a newsletter, or completing a registration form.
Cost Per Click - ( See also: PPC Pay Per Click) is a type of internet marketing where advertisers are billed and pay publishers every time their ad is clicked. Facebook ads and Google ads are both examples of CPC advertising.
Call To Action
Generally, CTA's are buttons or hyperlinks on a webpage and serve as a directive or prompt to a user on a website to take a specific action such as signing up to a newsletter, buying a product, or submitting an enquiry form.
Click Through Rate
CTR is the ratio calculation to give a percentage of users who clicked on a specific link. Calculated by the total number of users who viewed divided by the number of clicks x 100.