A cookie is a small file that holds a certain amount of data which is stored on the browser or hard drive of the user’s computer or mobile device when the user visits a website or application. Cookies are used to make the user’s experience browsing the website as smooth as possible by reducing the amount of data the user’s device needs to download.
It is important to clarify that cookies do not collect any personal data stored on the user’s computer or mobile device nor can they harm the user’s computer or device.
Cookies are generally used to perform one or all of the following actions:
Authentication: Cookies help websites determine if a user is logged in, then deliver the right experience and features to that unique user.
Security: Cookies help impose security measures on a website. They also help detect unusual or suspicious activities.
Advertising: Cookies deliver a better advertising experience. Cookies help connect advertisers to users who are most interested in their products based on the user’s browsing history.
Performance: Cookies help the website learn how services work for different users and how to route traffic between servers.
Cookie data is retrieved through the Conversion Kings web server and is used to constantly evolve our website. It is important to clarify that cookies do not store personal information so rest assured your personal data is completely safe.
The Straight Talking Guide To Conversion Rate Optimisation