Matthew PezzimentiDirector/ Founder
Matthew Pezzimenti, A.K.A the “CRO Guru,” is an online entrepreneur and owner of Conversion Kings. With over 14 years professional experience in the online business space, he brings in-depth experience in marketing, eCommerce, business coaching, and early-stage businesses, one of which he sold for eight figures in 2011.
Matt has solidified his expertise to sit at the cutting edge of the fast-growing conversion rate optimisation arena. In the last six months, he ran thousands of A/B and multivariate tests for clients. But Matt doesn’t do things by halves. He is studying psychology, has aligned our conversion rate optimisation agency with the world-leading A/B software provider, Optimizely, and has ensured the company follows robust business methodologies for all client engagements.
Naturally driven and an all-round high achiever, Matt also competed in the Commonwealth boxing trials and lead an unbeaten professional fighting career. Hard work, discipline and never giving up is simply in his veins and evident in anything he puts his hand to.
SpecialtiesCROUXMarketingSEOManagementData AnalysisDevelopmentGoogle AnalyticsDesignAccountabilityContent WritingPPCFinance
Ryan LewisData Analyst
Ryan has been with CK for quite some time that he’s almost part of the furniture. With many years of knowledge in development and data analysis Ryan has been able to not only improve the data being used to drive test concepts, but also improve the tools and processes being used for A/B testing.
Driven to provide accurate and usable information Ryan has worked on over 100+ Google Analytics accounts performing upgrades, migrations and audits.
Outside of work, Ryan has a love for keeping his car tidy, carving it up on his snowboard and enjoying the great outdoors while hiking. One of his personal goals is to one day conquer one of Australia’s most famous hiking tracks – the Overland Track in Tasmania.
SpecialtiesCROData AnalysisDevelopmentGoogle Analytics
Anita RuizHead of People and Culture
Everyone’s heard about the 4Ps of marketing (Product, Price, Promotion & Place), but Anita brings an entirely new set of “P”s to the Conversion Kings business – Personality, Passion, People-skills and Proactiveness. And even though she’s the smallest one in the team based on height, she is by far the loudest.
Anita wears many hats (and bright colourful outfits) and assists in office management by providing support on projects, including marketing campaigns, administrative duties and HR-related functions to ensure the Conversion Kings family are well looked after.
William ForsythCRO Account Manager
William is our resident gung-ho Account Manager at Conversion Kings. With a Bachelor of Multimedia Design from UQ, William is able to translate design and development language into plain English. His drive to steer your account into success and get the best possible outcome for your business comes from his passion for all things creative and digital. His dedication to optimising time and resources is also a testament to delivering optimum solutions with efficiency.
Outside of CK, William’s passions are often found in the kitchen, where he loves cooking and creating different culinary experiences that look and taste wonderful. Ask him about his signature fried chicken, you might be lucky enough to get a hold of his secret recipe!
Izabela BritoCRO Account Manager
As an Account Manager, Izabela is devoted to becoming an extension of your team. With over 3 years of customer service experience, a Bachelor in Business Administration and her Masters of Project Management underway, Izabela is the superstar you want and need to manage your CK project.
Izabela can ensure your project runs smoothly, tasks and due dates are hit, communication is jargon free and conversion goals are met.
Outside the office, Izabela is a herbal tea connoisseur and enjoys long runs along the Brisbane River.
Monika HojstricovaCRO Account Manager
With a Masters degree in Commerce & Marketing and over 14 years experience in Customer Service, Monika’s main focus as a CRO Account Manager is to make sure her clients know they can call on her at any time to offer advice and support on any aspect of their CRO journey. Her priority is to deliver the best account management experience to all her clients and her infectious personality and enthusiasm makes this an easy feast.
Outside of work, Monika has a passion for anything that is outside her comfort zone. If she is just of sky-diving, bungee jumping or running marathons, you will find her travelling to adventurous places and living according to the famous motto; “a boat is safest in its harbour, but it is not what it was made for”.
Isabella RuizAssistant Account Manager
Isabella is a highly motivated, results driven and working master of all things. With a Bachelor of Biomedical Science, Isabella is able to dig deep into the scientific aspect of CRO testing. She’s passionate about formulating testing frameworks, integrating data into thorough reports and being highly organised to ensure smooth sailing.
You can trust that Isabella will go above and beyond to achieve your business goals and make sure that your priorities are well looked after. Outside of CK, Isabella has a love and passion for latin dancing. If she’s not at work, we can guarantee she’s got her dancing shoes on grooving to the tunes of salsa and bachata.
Susan HarangiDigital Marketing Executive
Susan has considerable experience in Public Relations and Digital Marketing. Her greatest passion is pay-per-click advertising which she thinks about and researches for fun, even during her down time! Susan’s goal is to help companies access the power of PPC management.
Susan is currently her second Master’s Degree in Business Administration to develop her skills in business and management
As Susan’s favourite saying goes “once a year go someplace you have never been before”. Outside of the office, she enjoys travelling and cooking and traditional Hungarian Goulash is one of her specialities.
Alex PilottoDigital Marketing Coordinator
Alex has proficiency in all digital activities with excellent management skills. Throughout his experience, Alex has worked with many brands with a focus on developing and enhancing their brand identity through various marketing strategies. His expertise lie in helping companies achieve growth and acquisitions through paid traffic.
With his friendly attitude and eagerness to achieve results, Alex is a great Project Manager and ensures positive outcomes and experiences for all his clients.
In addition, Alex loves spending time in the kitchen preparing “deliziosi” Italian meals and to keep fit and continually challenge his body and mind, Alex regularly participates in Spartan Races.
Lena OggUX Designer
As a UX Designer, Lena’s trained eye alongside her critical thinking and design sense strives to make every design captivating. Lena has an obsession with creating best-practice user experiences and drives to find new innovative ways to do so.
When Lena isn’t searching for new ways to improve your user experiences, she is finding new ways to improve her lifestyle. She’s a true Queenslander who loves the outdoors. You’ll usually find her spending her weekends sailing, camping or hiking somewhere in The Great South East.
Ellen LongUX Designer
Ellens passion for user experience design drives her enthusiasm for creating exciting, out of the box solutions, tailored to your needs. Her love for all things digital design has her frequently researching the latest trends and case studies. This helps her ensure she’s always up to date with best practice standards.
As CK’s self proclaimed ‘I must pet every dog’ enthusiast, Ellens day is always made when one of our four legged friends joins us in the office. When she’s not working, you can bet Ellens probably at home relaxing with her own little fur baby.
Ethan StevensUX Designer
As Conversion Kings UX Designer (Mad dog), Ethan has a fine eye for all things design. Ethan works parallel with the design team and creates high fidelity designs based on wireframes. With an amazing attention to detail that defines the term ‘Pixel Perfect’, Ethan will become an asset for all clients with his great love for what he does.
Outside the office, Ethan puts his passion for fashion and styling into his fast growing platform. He is particularly keen on sneaker concepts and designs and definitely has the sneaker collection to prove it.
With a Bachelor of IT (majoring in Software Design) and years of experience with Conversion Kings, John is your go to guy for implementing the CRO strategy tactics into your testing platform. John also has a significant amount of experience in back-end and front-end development that he pairs with his passion for his work to create winning tests for all his clients.
Outside of the office, hackathons have become John’s stomping ground. Hackathons are community development competitions where teams or individuals can enter and have a chance to produce a new concept or idea over a 48 hour time period. GovHack and Random Hacks of Kindness are some of the well-known hackathons that John has already competed in.
Tony prides himself on his passion and love for what he does. With over 5 years experience he has worked with a number of businesses to deliver web projects, specifically with WordPress and PHP development. As a graduate from Queensland University of Technology with a Bachelor of Corporate Systems Management & Bachelor of Games and Interactive Entertainment, not only has his experience enhanced his abilities with web development but has also allowed him to recognise effective IT solutions for businesses as well as an understanding of design techniques in order to improve the effectivenes of user experience.
Our resident exterminator, Ken’s main duties include sorting through our various CRO tests hunting for bugs and inconsistensies. This ensures that only the highest quality tests make it back to you. Ken also uses this experience along with his front-end and back-end development knowledge to develop robust tests.
Outside the office, Ken channels his creative juices into his veritable mountain of a project backlog. Ranging from arts and crafts to electronics to food. You can be sure he has something impressive in the works.
Rachel LongUAT Specialist
As Ken’s bug catching sidekick, Rachel is committed to completing tests using a finely meshed net. With a Bachelor of Photography and Certificate II in Horticulture under her belt, Rachel understands how important attention to detail and colour matching are.
Outside of work, you’ll find Rachel either volunteering at a community event, visiting an art gallery, facilitating sewing bees or workshops, caring for her garden or deciding which pair of socks to wear. She is also heavily involved in environmental campaigns surrounding waste minimisation, litter prevention and low impact living.
Trent ToddFinancial Controller
Jared BennettSenior Digital Strategist
Thanks to Gypsy (our resident hoover), the Conversion Kings floor is officially a crumb-free zone. Gyps is constantly thinking about food. We are pretty certain that even when her headshot was being taken she was thinking about her next doggy treat.
SpecialtiesCrumb ControlCustomer Service
Take a tour through our funky office
We like to combine hard work and fun, which is evident at our Brisbane headquarters. You’ll find eye-catching artwork, a tiki bar, and a welcoming atmosphere to all our clients, partners, suppliers and doggy friends. Come join our conversion rate optimisation agency for a piña colada!
Where we hang out
We are in Brisbane every week servicing a growing stable of conversion clients. The Brisbane CRO scene is heating up.Read More
Our long history in eCommerce and retail is attractive to our Sydney clients, not to mention better rates than you’ll find at local agencies.Read More
Our long history in eCommerce and retail is attractive to our Melbourne clients, not to mention better rates than you’ll find at local agencies.Read More