Our Team

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Matthew Pezzimenti

CRO Strategist

Matthew will increase your conversions through developing a testing plan which will take into consideration your current promotional and development schedule. Matthew is also the partnership and business development manager.

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Matthew Pezzimenti

CRO Strategist

Matthew Pezzimenti, A.K.A the “CRO Guru,” is an online entrepreneur and owner of Conversion Kings. With over 14 years professional experience in the online business space, he brings in-depth experience in marketing, eCommerce, business coaching, and early-stage businesses, one of which he sold for eight figures in 2011.

Matt has solidified his expertise to sit at the cutting edge of the fast-growing conversion rate optimisation arena. In the last six months, he ran thousands of A/B and multivariate tests for clients. But Matt doesn’t do things by halves. He is studying psychology, has aligned our conversion rate optimisation agency with the world-leading A/B software provider, Optimizely, and has ensured the company follows robust business methodologies for all client engagements.

Naturally driven and an all-round high achiever, Matt also competed in the Commonwealth boxing trials and lead an unbeaten professional fighting career. Hard work, discipline and never giving up is simply in his veins and evident in anything he puts his hand to.

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Specialties

CROUXMarketingSEOManagementData AnalysisDevelopmentGoogle AnalyticsDesignAccountabilityContent WritingPPCFinance
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Ryan Lewis

Data Analyst

Ryan will help increase your conversion by extracting opportunities hidden within your data. Ryan is the development team leader and Google Analytic lead.

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Ryan Lewis

Data Analyst

Put simply, Ryan is the person who makes A/B tests happen. He’s with you for your whole testing journey: analysing your website and existing conversions, understanding your business goals, developing a testing road map, executing your tests, and reporting on results. He’s an expert in the Optimizely platform, and is an integral part of our CRO process.

Ryan has that unique combination of left-brain and right-brain skills that’s critical for successful CRO. It’s evident in his choice of study. He holds a degree in Human Resources and Management, and is currently studying as Masters of Accounting. The upshot? He knows how to spot a good business opportunity in your website data and use it to improve your websites’ conversion rates.

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Specialties

CROData AnalysisDevelopmentGoogle Analytics
Account Management

Ricky Dobrin

Account Manager

Ricky will help increase your conversions by ensuring your testing program is delivered on time and within budget. Ricky is the conduit between yourself and all of the Conversion Kings team. Ricky is also the Brisbane team leader.

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Account Management

Ricky Dobrin

Account Manager

Often mistaken for Thor, Ricky is a most welcome aesthetic addition to the CK team. His role as the Account Manager is to build and maintain strong, long-lasting relationships with all our clients. He is responsible for ensuring the timely and successful delivery of our projects and tasks as well as making sure that every client gets the best service when dealing with Conversion Kings.

You’ll always feel like you’re talking to a friend with Ricky. Even if you’ve just met, it’ll feel like you’ve just been catching up with an old lifelong friend. You can count on Ricky on being your first point of contact and your own personal friend inside Conversion Kings.

Account Management

Specialties

CROMarketingManagementAccountability
Will

William Forsyth

Developer / Design Lead

William will help increase your conversions in three ways. UX Design, Graphic Design and Development. William manages the UX and Design team.

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Will

William Forsyth

Developer / Design Lead

UX design is such a challenging role balancing data, visual appealing presentation, diplomacy and creativity. However this is where William crushes the role. He is always learning how to push clients designs to the next level, squeezing every conversion out of each online session. Humble and likeable is some words that clients use to describe Will when working with him.

Being in a design field, taking criticism is part of the job. William, although passionate about his work, does not take it personal and will strive to make your designs convert like crazy while adhering to your brand guidelines.

Not only does he pump out quality designs, he’s also an adept developer capable of converting his designs from pixels in a Photoshop file to fully functional Optimizely code. Comfortable as both a designer and a coder, you can rest assured your tests will be delivered well in William’s capable hands

When not designing, Will is looking for inspiration for his next master piece at CCS design awards, Creative Awards, Reddit Graphic design and Internet is beautiful.

Will

Specialties

CROUXDevelopmentDesign
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Anita Ruiz

Operations Manager

Anita manages the day-to-day office tasks. This help the team focus on your conversions. Anita is responsible for the recruitment as Conversion Kings grows across Asia-Pacific.

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About_Us_Anita

Anita Ruiz

Operations Manager

Everyone’s heard about the 4Ps of marketing (Product, Price, Promotion & Place), but Anita brings an entirely new set of “P”s to the Conversion Kings business – Personality, Passion, People-skills and Proactiveness. And even though she’s the smallest one in the team based on height, she is by far the loudest.

Anita wears many hats (and bright colourful outfits) and assists in office management by providing support on projects, including marketing campaigns, administrative duties and HR-related functions to ensure the Conversion Kings family are well looked after.

About_Us_Anita

Specialties

CROMarketingManagement
Content Writer

Richard Fury

Content Writer

Richard will increase your conversions by writing persuasive content that will attract, engage and convert your users. Richard works seamlessly with the UX designer, Conversion Strategists and Developers.

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Content Writer

Richard Fury

Content Writer

Richard Fury consults to Conversion Kings from SmartWords when conversion content is required. Richard is the principal copywriter behind Smart Words. Richard combines a degree in Communication with significant business, consultancy and sales experience. Richard has worked for leading companies such as Telstra, PricewaterhouseCoopers, Commander, Melbourne IT and Bulletproof Networks.

Content Writer

Specialties

SEOManagementContent Writing
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Celeste Than

UX Designer

Celeste strives for great user experiences, specifically through visual appeal.

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Celeste Than

UX Designer

Celeste strives for great user experiences, specifically through visual appeal. She has a highly creative mind and will go to great lengths to cater to the clients needs.

Not only is she a great team player, but she is also open minded to new ideas that will improve her work. Celeste is passionate, self-motivated and empathetic.

Her role at as a UX Designer is also partnered with her final year of study, completing a Bachelor in Multimedia Design, leaving her a force to be reckoned with in all things UX Design.

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Specialties

CROUXDesign
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Isaac Hill

Back-end Developer

Isaac will help increase your conversions by developing your tests error free in your desired A/B testing tool. Isaac is Optimizely certified.

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Isaac Hill

Back-end Developer

Isaac is a programmer at heart with a love of team work and design to boot. Isaac has a passion for learning, especially within the realm of technology.

In Isaac‘s spare time, when he isn’t developing quality tests, he enjoys having discussions on new technologies and concepts, doing small projects ranging from websites to games and finally general all round nerd stuff.

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Specialties

CRODevelopment
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John Kent

Front-end Developer

John will help increase your conversions by developing your tests error free in your desired A/B testing tool. John is Optimizely certified.

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John Kent

Front-end Developer

John is one of Conversion Kings newest additions to the development team, however he is no newbie to development. At the ripe young age of 22 he is on his last leg of Uni working towards an IT degree majoring in Software Design and already has a significant amount of experience in Web Information Systems back-end and front-end development.

Hackathons have become his stomping ground. Hackathons are community development competitions where teams or individuals can enter and have a chance to produce a new concept or idea over a 48 hour time period. GovHack and Random Hacks of Kindness are some of the well known Hackathons that John has already competed in.

John is a passionate developer, hard worker and an all round nice guy who is ready to start developing winning tests with the Conversion Kings team.

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Specialties

CRODevelopment
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Brie Moreau

Senior SEO Strategist

Brie is always busy staying on top of the latests trends in Google and making sure that websites are following best practice guidelines.

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Brie Moreau

Senior SEO Strategist

With Google’s algorithm changes happening daily, Brie is always busy staying on top of the latests trends in Google and making sure that websites are following best practice guidelines.

Brie brings years of experience in SEO / Digital Marketing to deliver refined insights that will be executable and deliver results for each and every one of Conversion King’s valued clients.

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Specialties

CROSEOPPC
Jared

Jared Bennett

Senior SEO Strategist

Jared will help increase your conversions by ensuring your site is attracting qualified users. (Traffic)

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Jared

Jared Bennett

Senior SEO Strategist

Jared will help increase your conversions by ensuring your site is attracting qualified users. (Traffic)

Jared

Specialties

CROSEO
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Nick Drewe

Senior PPC Strategist

Delivering targeted visitors who are ready to convert is the first step in developing a complete conversion strategy.

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Nick Drewe

Senior PPC Strategist

Delivering targeted visitors who are ready to convert is the first step in developing a complete conversion strategy.

Nick is a technically minded marketer and developer with over 10 years experience developing and implementing campaigns that generate and deliver high quality, converting traffic for clients through many paid, organic, and social mediums.

Nick has a habit of questioning assumptions and building creative solutions to drive traffic, results and sales for clients.

Nick (1)

Specialties

CROPPC
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Roland Murg

Developer

Roland will help increase your conversions by developing your tests error free in your desired A/B testing tool. Roland is Optimizely certified.

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roland

Roland Murg

Developer

Contractor

roland

Specialties

CRODevelopment
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Krisztian Kovacs

Developer

Krisztian will help increase your conversions by developing your tests error free in your desired A/B testing tool. Krisztian is Optimizely certified.

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kovacs

Krisztian Kovacs

Developer

Contractor

kovacs

Specialties

CRODevelopment
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Regina Caspe

Developer

Regina will help increase your conversions by developing your tests error free in your desired A/B testing tool. Regina is Optimizely certified.

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Regina Caspe

Developer

Contractor

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Specialties

CRODevelopment
mauricio

Mauricio Napeoloni

Developer

Mauricio will help increase your conversions by developing your tests error free in your desired A/B testing tool. Mauricio is Optimizely certified.

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mauricio

Mauricio Napeoloni

Developer

Contractor

mauricio

Specialties

CROUX
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BB & Gypsy

Security / Crumb Control

Security is sorted under the watchful eye of BB & Gypsy. Also our floors are spotless with Gypsy (the beagle) making sure no crumb goes uneaten.

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BB & Gypsy

Security / Crumb Control

Security is sorted under the watchful eye of BB & Gypsy. Thanks to our furry mascots, the Conversion Kings floor is officially a crumb-free zone. And when you visit our office, you’ll get a tail wag along with a handshake.

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Specialties

Crumb ControlCustomer Service
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Office

Take a tour through our funky office

We like to combine hard work and fun, which is evident at our Brisbane headquarters. You’ll find eye-catching artwork, a tiki bar, and a welcoming atmosphere to all our clients, partners, suppliers and doggy friends. Come join our conversion rate optimisation agency for a piña colada!

Where we hang out

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Brisbane

We are in Brisbane every week servicing a growing stable of conversion clients. The Brisbane CRO scene is heating up.

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Sydney

Our long history in eCommerce and retail is attractive to our Sydney clients, not to mention better rates than you’ll find at local agencies.

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Melbourne

Our long history in eCommerce and retail is attractive to our Melbourne clients, not to mention better rates than you’ll find at local agencies.

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