Matthew PezzimentiDirector/ Founder
Matthew Pezzimenti, A.K.A the “CRO Guru,” is an online entrepreneur and owner of Conversion Kings. With over 14 years professional experience in the online business space, he brings in-depth experience in marketing, eCommerce, business coaching, and early-stage businesses, one of which he sold for eight figures in 2011.
Matt has solidified his expertise to sit at the cutting edge of the fast-growing conversion rate optimisation arena. In the last six months, he ran thousands of A/B and multivariate tests for clients. But Matt doesn’t do things by halves. He is studying psychology, has aligned our conversion rate optimisation agency with the world-leading A/B software provider, Optimizely, and has ensured the company follows robust business methodologies for all client engagements.
Naturally driven and an all-round high achiever, Matt also competed in the Commonwealth boxing trials and lead an unbeaten professional fighting career. Hard work, discipline and never giving up is simply in his veins and evident in anything he puts his hand to.
SpecialtiesCROUXMarketingSEOManagementData AnalysisDevelopmentGoogle AnalyticsDesignAccountabilityContent WritingPPCFinance
Chantelle CapperAccount Executive
As Conversion King’s Account Executive, Chantelle is dedicated to ensuring she knows her client’s online pain points inside and out. Chantelle’s passion for delivering real results and understanding her client’s businesses is translated through her ability to tailor Conversion King’s services to boost their online performance.
When she’s not helping clients rock their conversion uplift, she makes a mean WA (wing attack) on the netball court and loves chilling out with her adorable Cavalier pup Roxy.
Bianca RomanoDigital Marketing Analyst
With a strong background in digital marketing for the entertainment industry, Bianca brings extensive experience to CK as the Digital Marketing Analyst. Bianca is dedicated to creating powerful stories from the data found in her analyses, so her clients can make informed decisions that lead their business into long-term success.
When she’s not in the office, Bianca enjoys creating divine looking cakes and visiting the performing arts centre for the latest shows.
Ryan LewisData Analyst
Ryan has been with CK for quite some time that he’s almost part of the furniture. With many years of knowledge in development and data analysis Ryan has been able to not only improve the data being used to drive test concepts, but also improve the tools and processes being used for A/B testing.
Driven to provide accurate and usable information Ryan has worked on over 100+ Google Analytics accounts performing upgrades, migrations and audits.
Outside of work, Ryan has a love for keeping his car tidy, carving it up on his snowboard and enjoying the great outdoors while hiking. One of his personal goals is to one day conquer one of Australia’s most famous hiking tracks – the Overland Track in Tasmania.
SpecialtiesCROData AnalysisDevelopmentGoogle Analytics
Emiliano GomideCRO Strategist
As Conversion King’s Conversion Strategist, Emiliano is our go to gun for conversion rate analysis and strategy. With a degree in Production Engineering and a Master of Business, his background allows him to dig deep in analysis and easily implement solutions that make a difference. Emiliano is also dedicated to travelling with you for your whole testing journey: understanding your business goals, analysing your website, doing research and developing tests. Emiliano specialises in Google Analytics, which is an integral part of our CRO process.
During his spare time, Emiliano loves to jam out on his electric guitar and tinker around on his website GuitarCoast.com
Anita RuizHead of People and Culture
Everyone’s heard about the 4Ps of marketing (Product, Price, Promotion & Place), but Anita brings an entirely new set of “P”s to the Conversion Kings business – Personality, Passion, People-skills and Proactiveness. And even though she’s the smallest one in the team based on height, she is by far the loudest.
Anita wears many hats (and bright colourful outfits) and assists in office management by providing support on projects, including marketing campaigns, administrative duties and HR-related functions to ensure the Conversion Kings family are well looked after.
William ForsythAccount Manager
William is our resident gung-ho Account Manager at Conversion Kings. With a Bachelor of Multimedia Design from UQ, William is able to translate design and development language into plain English. His drive to steer your account into success and get the best possible outcome for your business comes from his passion for all things creative and digital. His dedication to optimising time and resources is also a testament to delivering optimum solutions with efficiency.
Outside of CK, William’s passions are often found in the kitchen, where he loves cooking and creating different culinary experiences that look and taste wonderful. Ask him about his signature fried chicken, you might be lucky enough to get a hold of his secret recipe!
Izabela BritoAccount Manager
As an Account Manager, Izabela is devoted to becoming an extension of your team. With over 3 years of customer service experience, a Bachelor in Business Administration and her Masters of Project Management underway, Izabela is the superstar you want and need to manage your CK project.
Izabela can ensure your project runs smoothly, tasks and due dates are hit, communication is jargon free and conversion goals are met.
Outside the office, Izabela is a herbal tea connoisseur and enjoys long runs along the Brisbane River.
Juanita BradfordDigital Marketing Specialist
Juanita is the lead on our digital marketing arm and manages all things marketing for us here internally. With a Bachelor of Business (Marketing) and Bachelor of Media and Communications, Juanita has a strong background in all things traditional and digital marketing.
Her heavy focus and passion for delivering creative, engaging and relevant content that can make a difference is a testament to her success in delivering the right solutions for her clients.
Outside of the office, Juanita is known to be exploring the outdoors with her new DSLR, combing the internet for new marketing trends or chasing her pup Archie around the house before he swallows another sock.
SpecialtiesMarketingAccountabilityContent WritingCustomer Service
Celeste ThanUX Designer
Celeste is one of the key members in our UX Designer team. She is a natural creative that constantly strives to develop seamless user experiences that people can easily fall in love with through visual design. Besides being dedicated to creating beautiful designs, Celeste is also dedicated to ensuring her work caters to every client’s needs.
On her weekends, Celeste loves spending her time surfing the internet for cat images and upskilling herself on emerging graphic design information and trends.
Lena OggUX Designer
As a UX Designer, Lena’s trained eye alongside her critical thinking and design sense strives to make every design captivating. Lena has an obsession with creating best-practice user experiences and drives to find new innovative ways to do so.
When Lena isn’t searching for new ways to improve your user experiences, she is finding new ways to improve her lifestyle. She’s a true Queenslander who loves the outdoors. You’ll usually find her spending her weekends sailing, camping or hiking somewhere in The Great South East.
Ethan StevensGraphic Designer
As Conversion Kings Graphic Designer, Ethan has a fine eye for all things design. Ethan works parallel with the UX designers and creates high fidelity designs based on wireframes. With an amazing attention to detail that defines the term ‘Pixel Perfect’, Ethan will become an asset for all clients with his great love for what he does.
Outside the office, Ethan puts his passion for fashion and styling into his fast growing platform. He is particularly keen on sneaker concepts and designs and definitely has the sneaker collection to prove it.
John KentFront-end Developer
With a Bachelor of IT (majoring in Software Design) and years of experience with Conversion Kings, John is your go to guy for implementing the CRO strategy tactics into your testing platform. John also has a significant amount of experience in back-end and front-end development that he pairs with his passion for his work to create winning tests for all his clients.
Outside of the office, hackathons have become John’s stomping ground. Hackathons are community development competitions where teams or individuals can enter and have a chance to produce a new concept or idea over a 48 hour time period. GovHack and Random Hacks of Kindness are some of the well-known hackathons that John has already competed in.
Trent ToddFinancial Controller
Jared BennettSenior Digital Strategist
Oliver HuntSenior Digital Strategist
Thanks to Gypsy (our resident hoover), the Conversion Kings floor is officially a crumb-free zone. Gyps is constantly thinking about food. We are pretty certain that even when her headshot was being taken she was thinking about her next doggy treat.
SpecialtiesCrumb ControlCustomer Service
Take a tour through our funky office
We like to combine hard work and fun, which is evident at our Brisbane headquarters. You’ll find eye-catching artwork, a tiki bar, and a welcoming atmosphere to all our clients, partners, suppliers and doggy friends. Come join our conversion rate optimisation agency for a piña colada!
Where we hang out
We are in Brisbane every week servicing a growing stable of conversion clients. The Brisbane CRO scene is heating up.Read More
Our long history in eCommerce and retail is attractive to our Sydney clients, not to mention better rates than you’ll find at local agencies.Read More
Our long history in eCommerce and retail is attractive to our Melbourne clients, not to mention better rates than you’ll find at local agencies.Read More