Google Analytics Training

After we have completed your Google Analytics Audit and Implementation we then train you and your team how to utilise your new Google Analytics setup to ensure you get the most value out of it.


Stage 3 - Training

To get the most out of your investment from the Google Analytics Audit and Implementation it is imperative to to understand what has been setup.

We offer a 100% full training service to you and your team so that you can confidently manage and optimise the use of your Google Analytics with confidence. We understand that data isn’t everyones forte so we cover everything from the basics starting with a Google Analytics Overview through to an Interface Training Session (Quiz included) to highlight the areas of focus needed. This section of training is considered Part 1.

Part 2 of training consists of working through your business’ personalised Google Analytics Audit and Implementation Review and tailoring it with a Campaign Tracking course and finally an Advanced Crash Course.

Google Analytics Training Deliverables:

Your training package will consist of a Google Analytics Overview which includes a discussion on Classic and Universal Analytics and ‘What is a Google Tag Manager?’

Interface Training & Quiz:

  • Accounts, Properties, Views
  • Your Tracking Code
  • General Settings
  • Goals, Filters, Segments
  • Users and Alerts
  • Dashboards
  • Navigating Reports
  • Advanced Filters
  • Events, eCommerce Tracking
  • Attribution Models
  • Quiz – Test what is learnt so far.

Audit Review:

  • Review of your Current Google Analytics
  • Areas for improvement

Onsite Implementation review:

  • Filters
  • Destination Goals
  • Dashboard
  • Shared Segments

Campaign Tracking Course:

  • Why it’s important
  • Building UTM tags
  • Campaign Tracking Starting Structure

Advanced Crash Course:

  • Tagging Events
  • Checking for Events
  • Regex filters


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