Google Analytic Audit

Our Data Analysts will be able to work their magic behind the scenes of your Google Analytics and search every nook and cranny to find out what is being tracked correctly and what issues or opportunities need attention.

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Stage 1 - Audit

Our Google Analytic Audit exposes any data that is being recorded and reported on with in your site.

A Google Analytics Audit will enable us to find out what data is correctly being reported on.We will also identify any areas for improvement in your current Google Analytics setup. Having your site incorrectly setup can lead to significant losses of valuable untracked data in the future. By being able to track how many users visit your site, where they come from, how long they stay and what they are acting on is crucial information when it comes to making changes to your website.

Here at Conversion Kings we only make changes or propose tests and designs that are backed by hard data. We do high quality structured research to find out about your sites visitors. Having your Google Analytics setup to work for you is a potential gold mine for your site as the data never lies (Unless it is set up incorrectly) – which is why we offer a Google Analytic Audit Service that is highly recommended by our CRO Strategists before commencing any projects with our clients.

Google Analytic Audit Deliverables

Areas that are covered:

  • Tagging method used
  • Account, Properties, Views set up
  • Filters
  • Goals
  • Funnels
  • eCommerce Tracking
  • Default Homepage needed
  • Site Search
  • Downloads tracked
  • Outbound link tracking
  • Event tracking
  • Event Goal setup
  • Campaign tracking
  • Shared Advancement Segments
  • Custom Variables used
  • Custom Reports
  • Custom Dashboards
  • Custom Alerts


Talk with a CRO specialist about making your website a conversion champion. We talk with companies of all shapes and sizes and our door is always open.

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