Taking our CRO Suitability Checklist will help you make sure you are ready for a CRO program. With a conversion rate optimisation ( CRO ) project there are four main areas that will determine it’s success being;
- Velocity: The number of tests that can be run
- Through put: How efficient tests can be approved through your business
- Quality: Tests based on data that will actually have positive impact on your business
- Agility: Your capacity to implement winning tests into your production environment
To help you get a gauge on your suitability, we have put together a CRO Suitability Checklist that will be able to give you either a green, amber or red light to proceed or not.